TopicCoca-Cola

Topic: Coca-Cola

How Coke came to be known as Thanda and will now be synonymous with Ilaiyaraaja

Revathi Krishnan - December 8, 2019

Legendary music composer Ilaiyaraaja is all set for his ad world debut with a jingle for the beverage giant.

The sarkari cola: How Janata govt launched its own fizzy drink after Coca-Cola left in 1977

Himani Chandna - July 28, 2019

Unofficially known as ‘sarkari cola’ or ‘satattar’, Double Seven was manufactured and marketed by the govt-owned makers of Modern breads.

Coca-Cola and PepsiCo agree on one thing – making sustainable drinks bottles

Sean Fleming - July 13, 2019

Plastic has become public enemy number one – and two giants of the beverage world are taking steps to find alternatives.

Citra took humble nimbu paani & made it a soft drink Indians loved. Then Coca-Cola stepped in

Mahua Venkatesh - July 7, 2019

Citra was put to sleep when Coca-Cola re-entered Indian market and bought the company from Parle.

India matlab Narendra Modi: How the PM learnt branding from Coca-Cola

Ashwani Kumar - May 23, 2019

Modi has followed the marketing strategy of fast-moving consumer goods and sold himself as the biggest brand of ‘vikaspanthi’ politics.

Spiced buttermilk? Coca-Cola turns to grandmas’ recipes in India

Ari Altstedter - March 29, 2019

Coca-Cola has been under pressure to diversify and wants to incorporate Ayurvedic elements from India.

Campa Cola was India’s answer to Coca-Cola and was the perfect fit

Mahua Venkatesh - November 11, 2018

Campa Cola promised ‘the great Indian taste’ and was young India’s drink of choice.

Before Tata Sons, Suhel Seth had lost Adani Group contract

Nandita Singh - October 30, 2018

Other companies such as Coca-Cola, Mahindra and JSW say they no longer work with Suhel Seth, who is facing allegations of sexual misconduct.

No Mr Gandhi, Coke founder was no shikanji wala, he was overcoming morphine addiction

Priyamvada Grover - June 11, 2018

The Congress president seems to believe two of the biggest food and beverage corporations had humble beginnings. On at least one, he isn’t too far off the mark.

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US has misread India. New Delhi will hedge, push back, and assert

Shishir Priyadarshi - August 7, 2025

India’s foreign policy today is driven less by Western alignment or global liberalism and more by domestic political imperatives — economic, ideological, and electoral.