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Monday, April 6, 2026
TopicCelebrity endorsement

Topic: Celebrity endorsement

Beef flavour to celebrity ads—what it takes to stand out in Kerala’s ice cream market

+TFP Aneesa PA -
Home to less than 3% of India’s population, Kerala is the fastest-growing carry-home-pack market of ice creams and has the second-highest per capita consumption of ice creams followed by Gujarat.

Bollywood stars for underwear, cricketers for tyres — who’s selling you what on Indian TV

Shailaja Bajpai -
With hardware from wires, rods, and paint being sold on TV, advertisers obviously believe that home is where the wallet is for consumers.

On Camera

YourTurn

Opinion

US pilot rescue in Iran must be seen more than war cost. Nation protects its warriors

Ajay Ahlawat -
A live American pilot paraded on Iranian state television would have been an intelligence windfall and a propaganda coup of historic proportions.

Iraq’s long road to FIFA World Cup qualification is a story of survival, defiance

Why nose strips and peel-off masks are an overhyped quick fix for blackheads

Economy

What to expect from China’s new 5-year plan—trade innovation, tensions with partners

WEF Team -
ASEAN is struggling against a flood of 'underpriced Chinese goods', while Brazil has imposed anti-dumping duties on Chinese steel.

Defence

UAE walks away from financing Rafale F5 due to restricted access to technology, reports French media

Keshav Padmanabhan -
French newspaper La Tribune earlier last week indicated that UAE withdrew from deal to fund EUR 3.5 billion. India is looking to order 114 new Rafales, which could include the F5.

National Interest

China insulated itself against energy shocks. India is ‘all talk, no walk’

Shekhar Gupta -
China patiently invested capital, skill and technology in coal gasification. Unlike it, we won’t move from words to action. As crude prices decline, we lose interest.

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