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Wednesday, November 6, 2024
TopicCelebrity endorsement

Topic: Celebrity endorsement

Beef flavour to celebrity ads—what it takes to stand out in Kerala’s ice cream market

Home to less than 3% of India’s population, Kerala is the fastest-growing carry-home-pack market of ice creams and has the second-highest per capita consumption of ice creams followed by Gujarat.

Bollywood stars for underwear, cricketers for tyres — who’s selling you what on Indian TV

With hardware from wires, rods, and paint being sold on TV, advertisers obviously believe that home is where the wallet is for consumers.

On Camera

Nuclear power is cleaner, more reliable than solar energy. India must ease regulations

Besides engineering, there have been significant developments in the regulatory framework for nuclear energy, with countries building standards and safeguards to avert future disasters.

Resurgence in India’s air cargo expected to continue as Red Sea crisis crosses one-year mark

After negative growth in 2022-23, air cargo volumes grew 18% year-on-year from October 2023 to March 2024 and 20% year-on-year from April 2024 to August 2024.

Rifles slung upside down, on ponies. Indian troops go on their 1st patrol in Depsang since 2020

Troops patrolled up to Patrolling Point (PP) 10 on Monday. Though there are PP 10, 11, 12, 12A & 13 in Depsang Plains, it was decided that only one or two PPs would be patrolled.

Xi wanted to teach India about imbalance of power. We should take a budgetary lesson from it

While we talk much about our military, we don’t put our national wallet where our mouth is. Nobody is saying we should double our defence spending, but current declining trend must be reversed.