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Monday, October 13, 2025
TopicCelebrity endorsement

Topic: Celebrity endorsement

Beef flavour to celebrity ads—what it takes to stand out in Kerala’s ice cream market

Home to less than 3% of India’s population, Kerala is the fastest-growing carry-home-pack market of ice creams and has the second-highest per capita consumption of ice creams followed by Gujarat.

Bollywood stars for underwear, cricketers for tyres — who’s selling you what on Indian TV

With hardware from wires, rods, and paint being sold on TV, advertisers obviously believe that home is where the wallet is for consumers.

On Camera

Resetting Afghanistan ties is geopolitical need. Gandhis are showing their diplomatic ignorance

With two hostile neighbours in the immediate vicinity and one in the greater region, it is imperative that New Delhi forge alliances that can offer some stability.

Niti Aayog recommends fully decriminalising 12 offences under new I-T Act to ‘foster more trust’

Recommendations appear in Niti Aayog’s Tax Policy Working Paper Series–II. It says there is a need to shift away from fear-based enforcement to trust-based governance.

India, UK sign £350 mn deal for Martlet. What are these Lightweight Multirole Missiles

In service with the British military since 2019, it is also known as the Martlet missile. Ukrainians have also deployed these missiles against Russian troops.

CJI, IPS, IAS & Homebound: A wake-up call 75 years in the making

Education, reservations, govt jobs are meant to bring equality and dignity. That we are a long way from that is evident in the shoe thrown at the CJI and the suicide of Haryana IPS officer. The film Homebound has a lesson too.