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Wednesday, January 14, 2026
TopicCelebrity endorsement

Topic: Celebrity endorsement

Beef flavour to celebrity ads—what it takes to stand out in Kerala’s ice cream market

Home to less than 3% of India’s population, Kerala is the fastest-growing carry-home-pack market of ice creams and has the second-highest per capita consumption of ice creams followed by Gujarat.

Bollywood stars for underwear, cricketers for tyres — who’s selling you what on Indian TV

With hardware from wires, rods, and paint being sold on TV, advertisers obviously believe that home is where the wallet is for consumers.

On Camera

India has 7.4% growth, but faltering tax revenue could have implications in coming fiscal year

In the first eight months of the current fiscal year, New Delhi’s net tax intake didn’t even hit the halfway mark of what it expects to collect by March 31.

Grounded no more: Andhra govt revives no-frills Dagadarthi airport near Nellore to boost south coast link

As Visakhapatnam readies a mega airport, the Andhra Pradesh government has revived its shelved Dagadarthi project, aiming to boost cargo and connectivity on the south coast.

Army chief lambasts Chinese infra push in Shaksgam Valley. ‘We consider it illegal action’

Speaking at annual press conference, Army chief reiterated that India does not recognise 1963 Sino-Pakistan border pact under which Pakistan illegally ceded Shaksgam Valley to China.

Thank you Donald Trump, again. India now has reason to shed fear of trade deals and risky reform

UK, EFTA already in the bag and EU on the way, many members of RCEP except China signed up, and even restrictions on China being lifted, India has changed its mind on trade.