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Sunday, November 2, 2025
TopicCelebrity endorsement

Topic: Celebrity endorsement

Beef flavour to celebrity ads—what it takes to stand out in Kerala’s ice cream market

Home to less than 3% of India’s population, Kerala is the fastest-growing carry-home-pack market of ice creams and has the second-highest per capita consumption of ice creams followed by Gujarat.

Bollywood stars for underwear, cricketers for tyres — who’s selling you what on Indian TV

With hardware from wires, rods, and paint being sold on TV, advertisers obviously believe that home is where the wallet is for consumers.

On Camera

I finally got to say goodbye to Zubeen Garg. ‘Roi Roi Binale’ left me in tears

I wasn't home when others could pay their respects to the singer or catch a last glimpse. The movie was my way of accessing him one final time.

Consumer Price Index gets up to date. Airfare, OTT plans, e-commerce prices in new basket—MoSPI secy

New CPI series will take 2024 as base year, will provide more accurate measure of inflation, spending on digital services. Expected to enhance representation and reliability, says Saurabh Garg.

Joint production, closer ties, emerging tech: The foundation of new defence pact between India & US

The agreement, signed after meeting between Rajnath and US Secretary of War Pete Hegseth on sidelines of ADMM-Plus in Kuala Lumpur, aims to deepen bilateral ties in the critical sector.

Trump’s trade wars have rewritten powerplay, but India didn’t get the memo

This world is being restructured and redrawn by one man, and what’s his power? It’s not his formidable military. It’s trade. With China, it turned on him.