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Tuesday, February 3, 2026
TopicCelebrity endorsement

Topic: Celebrity endorsement

Beef flavour to celebrity ads—what it takes to stand out in Kerala’s ice cream market

Home to less than 3% of India’s population, Kerala is the fastest-growing carry-home-pack market of ice creams and has the second-highest per capita consumption of ice creams followed by Gujarat.

Bollywood stars for underwear, cricketers for tyres — who’s selling you what on Indian TV

With hardware from wires, rods, and paint being sold on TV, advertisers obviously believe that home is where the wallet is for consumers.

On Camera

Why Rahul Gandhi wasn’t allowed to read an excerpt from General Naravane’s memoir

General MM Naravane’s memoir—Four Stars of Destiny—reveals that he was left hanging by political leadership for more than two hours as Chinese tanks drove towards Indian positions.

Trade deal with US likely to lift Rupee & stocks, say investors

New Delhi: India’s agreement with the US to buy $500 billion-worth of goods over five years includes an existing pipeline of projects, as well...

Adani Defence teams up with Italy’s Leonardo to tap India’s mega helicopter market

The partnership will focus on targeting the Indian Armed Forces' requirements, particularly for Leonardo's AW169M and AW109 TrekkerM helicopters.

Swiss report should now close Op Sindoor debate. Knowing when to stop the fight is key too

The key to fighting a war successfully, or even launching it, is a clear objective. That’s an entirely political call. It isn’t emotional or purely military.