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Friday, April 10, 2026
TopicBrandma

Topic: Brandma

Nirula’s — Dates to birthday parties, Delhi’s favourite restaurant is a place of many ‘firsts’

From burgers to a whopping 21 flavours of ice creams, Nirula’s was the first to the wonders of American fast food. But, with the entry of MNCs McDonald’s and KFC, its shine began to dim.

Fuss over Ranveer Singh’s nude photos isn’t a first, Milind Soman-Madhu Sapre ad is a reminder

A 1995 advertisement for the shoe brand courted controversy for featuring nude photographs of the two models. The brain behind the campaign was advertising legend Elsie Nanji.

‘Samvidhaan’: Shyam Benegal’s show that told young India what went into drafting constitution

The series crunches down three years of Constituent Assembly debates into a 10-hour mini-series for young India.

‘Rajiv Gandhi ka ailan/nahi banega Khalistan’: When ad agency helped Congress score big 1984 win

Rediffusion’s ad campaign with full-throated take on fears of separatism helped propel Congress to historic victory in the wake of anti-Sikh riots & Indira Gandhi’s assassination.

Hatim, a low-budget epic about an Arabian prince, gripped Indian viewers in the early 2000s

The series was only on air for a year, but stood out from saas-bahu staples with its unapologetic fantasy storytelling and novel CGI to become cult classic

Doordarshan’s Buniyaad, a family drama that masterfully captured the pangs of Partition

Buniyaad was put together by stellar performances, writing that relied on realism and authentic production design that brought pre-Partition Hindustan to the small screen.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.

Nukkad, Saeed Mirza’s DD classic that used humour and a gentle gaze to portray the poor

A home-run production, Leftist ideals and a talented cast and crew made the 1986 cult show 'Nukkad' worth remembering.

Le Sancy, the soap that made Rahul a name to remember way before Shah Rukh Khan

The boat-shaped soap was a case of great advertising that just didn't work.

Roz khao ande: When a pro-egg campaign was a hit with Indian vegetarians

The 1980s campaign pitched egg as a fun food, and told Indians how they could make several dishes out of it.

On Camera

Tamil Nadu’s elections are fought on delivery—ideology appears only when needed

Electoral competition now appears dominated by welfare delivery and governance metrics, but ideology has not disappeared in Tamil Nadu. Instead, it has become strategic.

Data centre gold rush risks blackouts, central electricity body warns states against tripping grids

India’s fast-growing data centre sector may strain state electricity networks; Central Electricity Authority has urged Maharashtra, Andhra Pradesh, Telangana and Tamil Nadu to boost capacity.

Theaterisation proposal to be shared with defence ministry in a week or so—CDS Gen Anil Chauhan

Theaterisation, which aims to divide the forces into three theatres with specific areas of responsibility, will become the single most far-reaching reform that the Indian military has witnessed since independence.

China insulated itself against energy shocks. India is ‘all talk, no walk’

China patiently invested capital, skill and technology in coal gasification. Unlike it, we won’t move from words to action. As crude prices decline, we lose interest.