scorecardresearch
Add as a preferred source on Google
Monday, February 23, 2026
TopicBranding

Topic: Branding

Boeing made one key mistake in 737 crisis. It followed the flawed ‘less said the better’ strategy

Shalini Sarin Jain -
In ‘Managing Brand Transgressions’, Shailendra Pratap Jain and Shalini Sarin Jain present over 25 case studies of brands like Boeing, Cadbury and Maggi and give the reader a roadmap to deal with a crisis.

Wives and supermodels—How IndiGo marketed to men in sales, IT, and consulting

Tarun Shukla -
In 'Sky High: The Untold Story of IndiGo', Tarun Shukla narrates how IndiGo's branding set it apart from other airlines when it was launched.

The marketing tricks that have kept Barbie’s brand alive for over 60 years

Sameer Hosany -
Barbie’s success reflects US company Mattel’s responsiveness and adaptability to the changing cultural and political discourse in society.

‘Observe, Absorb, and Adapt,’ advises Hiren Panchal, co-founder of Litmus Branding, in his lecture at IIM Udaipur Incubation Centre

Kapil Joshi -
Hiren Panchal is a multifaceted creative professional with over 25 years of experience in advertising and branding. He covered aspects of 'Devising Digital Marketing Strategies for Start-ups' in his lecture.

Why are loyal employees needed for the success of a firm? Dr Jagdish Chandra Rout explains

Animesh Kumar -
Loyalty can’t be forcibly demanded from an employee. Rather employees need to be taken care of to earn their loyalty.

Think of the consumer as your boss’s wife when unsure about a brand’s marketing strategy

Trupti Bhandari -
In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.

Brands are bypassing influencers and targeting Gen Z with memes

Kiley Roache -
Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.

What Priyanka Chopra can teach Indian celebrity managers and brand gurus

Sandip Ghose -
Priyanka’s guiding mantra can be described in one term — ‘continuous reinvention’. Brand Priyanka has evolved at every stage.

On Camera

YourTurn

Opinion

Nick Jonas wearing a mangalsutra is validation for many Indians. He’s our favourite jiju

Stela Dey -
Nick Jonas is not trying to modernise the mangalsutra, but his gesture shows that choices can be equal. If commitment must be flaunted, it need not be gendered.

Patel’s 1950 letter to Nehru: Find no legal power to deal with Press or men like Syama Prasad

Everyone’s ‘damaged’ in modern dating. Love will soon be called a mental illness

Economy

In the West, there’s anxiety. In India, optimism—Rishi Sunak says India poised to be leader in AI

Vrinda Tulsian -
On Wednesday, the former UK Prime Minister Rishi Sunak was speaking in New Delhi at a Carnegie & Observer Research Foundation event on AI.

Defence

Suspected brake failure leads to Tejas accident after landing, airframe likely to be written off

Snehesh Alex Philip -
The IAF, so far, remains mum on this accident which has led to grounding of the fleet for safety checks.

National Interest

No country is ever fully sovereign. Cold War era taught India its real meaning

Shekhar Gupta -
India’s fraught neighbourhood places multiple constraints on its strategic choices. It leaves no time to take a deep breath, lean back and reset.

Follow us

Copyright © 2025 Printline Media Pvt. Ltd. All rights reserved.