In ‘Managing Brand Transgressions’, Shailendra Pratap Jain and Shalini Sarin Jain present over 25 case studies of brands like Boeing, Cadbury and Maggi and give the reader a roadmap to deal with a crisis.
Hiren Panchal is a multifaceted creative professional with over 25 years of experience in advertising and branding. He covered aspects of 'Devising Digital Marketing Strategies for Start-ups' in his lecture.
In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.
Armani built a multibillion-dollar global brand from something as simple as an unstructured jacket, and broke down the walls between formal and casual.
From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.
COMMENTS