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Sunday, January 11, 2026
TopicBranding

Topic: Branding

Boeing made one key mistake in 737 crisis. It followed the flawed ‘less said the better’ strategy

In ‘Managing Brand Transgressions’, Shailendra Pratap Jain and Shalini Sarin Jain present over 25 case studies of brands like Boeing, Cadbury and Maggi and give the reader a roadmap to deal with a crisis.

Wives and supermodels—How IndiGo marketed to men in sales, IT, and consulting

In 'Sky High: The Untold Story of IndiGo', Tarun Shukla narrates how IndiGo's branding set it apart from other airlines when it was launched.

On Camera

Satyajit Ray to Neeraj Ghaywan’s Homebound — how Martin Scorsese plays patron saint at Oscars

Neeraj Ghaywan’s Homebound, starring Ishaan Khatter, Vishal Jethwa, Janhvi Kapoor, has been shortlisted in the Best International Feature Film category for the 98th Academy Awards.

Grounded no more: Andhra govt revives no-frills Dagadarthi airport near Nellore to boost south coast link

As Visakhapatnam readies a mega airport, the Andhra Pradesh government has revived its shelved Dagadarthi project, aiming to boost cargo and connectivity on the south coast.

Oreshnik, ATACMS & Storm Shadow: All about the missiles Russia and Ukraine are firing

Both the Russian and Ukrainian militaries are leaning on drones, but they’re also firing cruise and ballistic missiles, some of them relatively new and experimental.

Thank you Trump, again. India now has reason to shed fear of free trade and spur reform

UK, EFTA already in the bag and EU on the way, many members of RCEP except China signed up, and even restrictions on China being lifted, India has changed its mind on trade.