In ‘Managing Brand Transgressions’, Shailendra Pratap Jain and Shalini Sarin Jain present over 25 case studies of brands like Boeing, Cadbury and Maggi and give the reader a roadmap to deal with a crisis.
Hiren Panchal is a multifaceted creative professional with over 25 years of experience in advertising and branding. He covered aspects of 'Devising Digital Marketing Strategies for Start-ups' in his lecture.
In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.
Armenia has procured significant defence equipment from India, including artillery guns, multi-barrel rocket launchers, air defence system, sniper rifles, weapons locating radars, anti-drone weapons.
The key to fighting a war successfully, or even launching it, is a clear objective. That’s an entirely political call. It isn’t emotional or purely military.
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