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Sunday, April 12, 2026
TopicBranding

Topic: Branding

Boeing made one key mistake in 737 crisis. It followed the flawed ‘less said the better’ strategy

Shalini Sarin Jain -
In ‘Managing Brand Transgressions’, Shailendra Pratap Jain and Shalini Sarin Jain present over 25 case studies of brands like Boeing, Cadbury and Maggi and give the reader a roadmap to deal with a crisis.

Wives and supermodels—How IndiGo marketed to men in sales, IT, and consulting

Tarun Shukla -
In 'Sky High: The Untold Story of IndiGo', Tarun Shukla narrates how IndiGo's branding set it apart from other airlines when it was launched.

The marketing tricks that have kept Barbie’s brand alive for over 60 years

Sameer Hosany -
Barbie’s success reflects US company Mattel’s responsiveness and adaptability to the changing cultural and political discourse in society.

‘Observe, Absorb, and Adapt,’ advises Hiren Panchal, co-founder of Litmus Branding, in his lecture at IIM Udaipur Incubation Centre

Kapil Joshi -
Hiren Panchal is a multifaceted creative professional with over 25 years of experience in advertising and branding. He covered aspects of 'Devising Digital Marketing Strategies for Start-ups' in his lecture.

Why are loyal employees needed for the success of a firm? Dr Jagdish Chandra Rout explains

Animesh Kumar -
Loyalty can’t be forcibly demanded from an employee. Rather employees need to be taken care of to earn their loyalty.

Think of the consumer as your boss’s wife when unsure about a brand’s marketing strategy

Trupti Bhandari -
In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.

Brands are bypassing influencers and targeting Gen Z with memes

Kiley Roache -
Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.

What Priyanka Chopra can teach Indian celebrity managers and brand gurus

Sandip Ghose -
Priyanka’s guiding mantra can be described in one term — ‘continuous reinvention’. Brand Priyanka has evolved at every stage.

On Camera

YourTurn

Opinion

How India’s Sparrows outsmarted Pakistan and conquered Siachen in 1984 Operation Meghdoot

Amit Krishankant Paul -
The ‘Sparrows’—the signalmen of the Indian Army— were known for their swiftness and agility in establishing secure and reliable communication in battle zones.

Anil Kapoor and the rise of angry Dalit-Bahujan hero

Sapiosexuals are just snobs who are bad at small talk

Economy

Fuel shock hits Asia’s rice bowl as farmers cut planting

Hallie Gu -
War-driven surge in fuel and fertilizer costs forces farmers across Southeast Asia to delay harvests, scale back sowing and risk lower output.

Defence

Iran’s Shahed vs US’s LUCAS—The drone arithmetic reshaping the West Asia war

Adurthi Ashwin Swarup -
From Kyiv to the Gulf, Iran’s Shahed rewrote the rules of aerial warfare. Now, the US has its own copy of the cheap drones, LUCAS.

National Interest

The world’s in a flux. India must reform, consolidate & build a strong economy

Shekhar Gupta -
We now live in a world order that will keep shifting. India must use this window. This also means we remain disciplined enough not to be knee-jerked into reacting to what Pakistan sees as its moment in the sun.

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