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Wednesday, November 12, 2025
TopicBranding

Topic: Branding

Boeing made one key mistake in 737 crisis. It followed the flawed ‘less said the better’ strategy

Shalini Sarin Jain -
In ‘Managing Brand Transgressions’, Shailendra Pratap Jain and Shalini Sarin Jain present over 25 case studies of brands like Boeing, Cadbury and Maggi and give the reader a roadmap to deal with a crisis.

Wives and supermodels—How IndiGo marketed to men in sales, IT, and consulting

Tarun Shukla -
In 'Sky High: The Untold Story of IndiGo', Tarun Shukla narrates how IndiGo's branding set it apart from other airlines when it was launched.

The marketing tricks that have kept Barbie’s brand alive for over 60 years

Sameer Hosany -
Barbie’s success reflects US company Mattel’s responsiveness and adaptability to the changing cultural and political discourse in society.

‘Observe, Absorb, and Adapt,’ advises Hiren Panchal, co-founder of Litmus Branding, in his lecture at IIM Udaipur Incubation Centre

Kapil Joshi -
Hiren Panchal is a multifaceted creative professional with over 25 years of experience in advertising and branding. He covered aspects of 'Devising Digital Marketing Strategies for Start-ups' in his lecture.

Why are loyal employees needed for the success of a firm? Dr Jagdish Chandra Rout explains

Animesh Kumar -
Loyalty can’t be forcibly demanded from an employee. Rather employees need to be taken care of to earn their loyalty.

Think of the consumer as your boss’s wife when unsure about a brand’s marketing strategy

Trupti Bhandari -
In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.

Brands are bypassing influencers and targeting Gen Z with memes

Kiley Roache -
Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.

What Priyanka Chopra can teach Indian celebrity managers and brand gurus

Sandip Ghose -
Priyanka’s guiding mantra can be described in one term — ‘continuous reinvention’. Brand Priyanka has evolved at every stage.

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Opinion

BBC scandal: Britain’s elite establishment is rapidly sinking

Bloomberg Opinion -
The impact of all this upheaval is unmooring. We search for the BBC to confirm that Britain still exists and find it missing.

Nuapada byelection may change Odisha’s political landscape. It should not be ignored

BJP’s uniformity push is harmful. Ladakh shows federalism is the core of our democracy

Economy

India’s factory data may get reality check in MoSPI’s new IIP plan, defunct factories to be dropped

Udit Bubna -
MoSPI proposes to remove closed factories from IIP sample, aiming for truer picture of India’s industrial health in upcoming 2022–23 base series. Plan open to public feedback until 25 November.

Defence

‘Let them see’: Putin says new nuclear-powered missiles in the making, in message to Washington

Keshav Padmanabhan -
At a ceremony felicitating Russian military engineers, Putin highlights Moscow’s 'parity' in defence technologies for the next century.

National Interest

Bihar is where politics moves, and everything else stands still

Shekhar Gupta -
Bihar is blessed with a land more fertile for revolutions than any in India. Why has it fallen so far behind then? Constant obsession with politics is at the root of its destruction.

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