In ‘Managing Brand Transgressions’, Shailendra Pratap Jain and Shalini Sarin Jain present over 25 case studies of brands like Boeing, Cadbury and Maggi and give the reader a roadmap to deal with a crisis.
Hiren Panchal is a multifaceted creative professional with over 25 years of experience in advertising and branding. He covered aspects of 'Devising Digital Marketing Strategies for Start-ups' in his lecture.
In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.
The kidnapping—followed by the killing of four Indian Air Force officers soon after, and the executions of Intelligence Bureau personnel—made the triumph of jihadism seem inevitable.
The Centre is considering an increase in the National Company Law Tribunal's bench capacity, while the Standing Committee of Finance suggests fast-track courts.
The helicopters produced by Lockheed Martin are known as ‘submarine hunters’. India ordered 24 of these aircraft in 2020 to replace the Sea King helicopters. 15 have been delivered till date.
The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.
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