Tuesday, 28 June, 2022
TopicBranding

Topic: Branding

Why are loyal employees needed for the success of a firm? Dr Jagdish Chandra Rout explains

Loyalty can’t be forcibly demanded from an employee. Rather employees need to be taken care of to earn their loyalty.

Think of the consumer as your boss’s wife when unsure about a brand’s marketing strategy

In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.

Brands are bypassing influencers and targeting Gen Z with memes

Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.

What Priyanka Chopra can teach Indian celebrity managers and brand gurus

Priyanka’s guiding mantra can be described in one term — ‘continuous reinvention’. Brand Priyanka has evolved at every stage.

On Camera

YourTurn

J.P.Singh, joint secretary (Pakistan, Afghanistan and Iran Division), MEA, meets Taliban's interim foreign minister Amir Khan Mottaki | Photo credit: Twitter/@QaharBalkhi

Hard-nosed, practical—why India has revived relations with Kabul, and why Taliban is welcoming

By protecting the Indian embassy in Kabul for the last ten months, the Taliban is sending a message to its neighbours and the rest of the world.

Central banks in Asia spend billions to bolster weakening currencies against rising US dollar

Learning from the 1997 Asian financial crisis, central banks have been accumulating dollars to help defend their currencies during periods of wild market swings.

Defence

The Indian Air Force logo | Commons

Almost 4,000 enrol for IAF’s Agnipath recruitment scheme on day 1 of online registrations

These registrations pertain to the Indian Air Force's Agniveer Vayu programme. The online portal for the first phase was opened at 10 am Friday, and will close on 5 July.

With Agnipath, Modi govt’s shock & awe doctrine may have misfired a vital reform, yet again

Modi govt's biggest flaw has been its disinclination to accept limitations of electoral majorities. This ruined land acquisition and farm reform, stalled labour codes.
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