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Topic: Branding

Brands are bypassing influencers and targeting Gen Z with memes

Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.
Priyanka Chopra and Nick Jonas in New Delhi | PTI

What Priyanka Chopra can teach Indian celebrity managers and brand gurus

Priyanka’s guiding mantra can be described in one term — ‘continuous reinvention’. Brand Priyanka has evolved at every stage.

On Camera

Where’s the sympathy for lonely young people hit by social distancing?

Younger people report higher rates of anxiety and depression when compared with the elderly, and the pandemic hasn’t changed that.
Rupee (Representational image) | Dhiraj Singh | Bloomberg File photo

Allow us to restructure loans but no need for blanket recast, banks tell RBI

The Indian Banks’ Association has written to RBI, saying debt recast needs to be completed by September to prevent fresh bad loan creation.

Defence

Representational image of the Spiti Valley in Himachal Pradesh, which borders on China | Photo: Commons

Himachal’s plan to counter China — train personnel in Chinese, residents in guerrilla warfare

Plan with 12 ‘high points’, drawn up by Himachal DGP Sanjay Kundu at the behest of Governor Bandaru Dattatreya, sent to Defence Minister Rajnath Singh for action.
Illustration by Soham Sen | ThePrint

Modi govt’s NEP is out of touch with reality, Indian voters want English-medium education

State leaders with their ear to the ground, like Nitish, Mamata and Yogi, have shown that the push for native language education is not what voters want.