Topic: Branding
Why are loyal employees needed for the success of a firm? Dr Jagdish Chandra Rout explains
Loyalty can’t be forcibly demanded from an employee. Rather employees need to be taken care of to earn their loyalty.
Think of the consumer as your boss’s wife when unsure about a brand’s marketing strategy
In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.
Brands are bypassing influencers and targeting Gen Z with memes
Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.
What Priyanka Chopra can teach Indian celebrity managers and brand gurus
Priyanka’s guiding mantra can be described in one term — ‘continuous reinvention’. Brand Priyanka has evolved at every stage.
On Camera
YourTurn
Hard-nosed, practical—why India has revived relations with Kabul, and why Taliban is welcoming
By protecting the Indian embassy in Kabul for the last ten months, the Taliban is sending a message to its neighbours and the rest of the world.
Central banks in Asia spend billions to bolster weakening currencies against rising US dollar
Learning from the 1997 Asian financial crisis, central banks have been accumulating dollars to help defend their currencies during periods of wild market swings.
Defence
Almost 4,000 enrol for IAF’s Agnipath recruitment scheme on day 1 of online registrations
These registrations pertain to the Indian Air Force's Agniveer Vayu programme. The online portal for the first phase was opened at 10 am Friday, and will close on 5 July.
With Agnipath, Modi govt’s shock & awe doctrine may have misfired a vital reform, yet again
Modi govt's biggest flaw has been its disinclination to accept limitations of electoral majorities. This ruined land acquisition and farm reform, stalled labour codes.