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Wednesday, November 5, 2025
TopicBrand value

Topic: Brand value

How consumers react to misspelled brand names

Misspelled brand names like Kool-Aid and Crumbl seem to be everywhere. But we know little about how consumers respond to them, especially when those names deviate significantly from correct spelling.

Yes Madam’s ‘fake firing’ stunt is a lesson on how not to do shock marketing

Yes Madam landed in hot water when a controversial "internal email" surfaced online. All employees who complained of being stressed were fired.

On Camera

India’s think tanks double up as lobbyists, give no disclosures. Hurt policymaking

Many 'independent' reports, intended to shape policies, are sponsored by industry groups or entities with deep pockets and vested interests. This process must become transparent.

India may cancel green projects struggling to find clients

While the move could free up grid capacity struggling to keep up with rapid renewable rollout, it would be a major setback for green ambitions. India aims to double clean power capacity to 500 gigawatts by the end of the decade.

India & Israel ink agreement to share, co-develop & co-produce advanced defence tech

Agreement signed during 17th Joint Working Group (JWG) on defence cooperation. Defence Secretary Rajesh Kumar Singh met Director General in Israeli Ministry of Defence Amir Baram Tuesday. 

Trump’s trade wars have rewritten powerplay, but India didn’t get the memo

This world is being restructured and redrawn by one man, and what’s his power? It’s not his formidable military. It’s trade. With China, it turned on him.