Misspelled brand names like Kool-Aid and Crumbl seem to be everywhere. But we know little about how consumers respond to them, especially when those names deviate significantly from correct spelling.
Beneath the uniform and the gallantry award was a man of rare humility. There was no trace of bravado in Colonel Sonam Wangchuk, no attempt to wear his achievements on his sleeve.
We now live in a world order that will keep shifting. India must use this window. This also means we remain disciplined enough not to be knee-jerked into reacting to what Pakistan sees as its moment in the sun.
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