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Saturday, January 24, 2026
TopicBrand business

Topic: brand business

After steaks & Bibles, brand Trump’s latest offering: smartphone that’s cheaper than an iPhone

US President Donald Trump’s sons have announced launch of Trump Mobile, a mobile service and smartphone brand. On offer is ‘The 47 Plan’ & a smartphone for $499.

OYO couldn’t afford IIT grads but Anuj Tejpal didn’t want a salary. Now he’s worth crores

In ‘Unlocking Unicorn Secrets’, Kushal Lodha and Ishan Sharma captures the entrepreneurial journey of India’s new-age founders and the challenges they faced.

Google launches AI-powered advertiser features in push for automation

Google and other firms have developed novel chatbots that respond to users in open-ended conversations. AI is being deployed to serve advertisers, who contribute to firm's revenue.

Maby – Application of 4.0 technology in the nails industry

Have you heard that the market for nail care products is expected to reach $11.6 billion by 2027? The market is booming, and it is...

PR agency Baden Bower explains how to grow your brand

Baden Bower head journalist Adrian John Ignacio believes a great press release is the secret to positive brand awareness. Analysts agree.

Off The Cuff with Harsh Mariwala & Prof. Ram Charan

Harsh Mariwala, Founder and Chairman, Marico and Prof Ram Charan, Business Guru and Author, are our guests in this latest edition of ThePrint's Off...

On Camera

Controversial dog-walker IAS Sanjeev Khirwar is back in Delhi. What happened to his wife?

In 2022, athletes claimed they were asked to wind up training early at Thyagraj Stadium so that the IAS couple could walk their dog. Then came the memes and public outrage.

IndiGo profit plunges 78% as Dec meltdown with 3k flight cancellations takes a toll

Net income for InterGlobe Aviation Ltd slipped 78 percent to Rs 5.5 billion for the three months ended Dec 31 compared with the year-ago period.

Rafale saga: 25 yrs of detours, deadlocks & political hesitation. Now IAF getting what it always wanted

Instead of buying more Mirages outright in early 2000s, the requirement was tweaked in favour of a medium-weight, multi-role fighter with Mirage-like performance. 

Pakistan se azaadi. Grow up India, stop giving it prime real estate in your psyche

Pakistan not only has zero chance of catching up with India in most areas, but will inevitably see the gap rising. Its leaders will offer its people the same snake oil in different bottles.