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Monday, November 4, 2024
TopicBrand business

Topic: brand business

OYO couldn’t afford IIT grads but Anuj Tejpal didn’t want a salary. Now he’s worth crores

In ‘Unlocking Unicorn Secrets’, Kushal Lodha and Ishan Sharma captures the entrepreneurial journey of India’s new-age founders and the challenges they faced.

Google launches AI-powered advertiser features in push for automation

Google and other firms have developed novel chatbots that respond to users in open-ended conversations. AI is being deployed to serve advertisers, who contribute to firm's revenue.

Maby – Application of 4.0 technology in the nails industry

Have you heard that the market for nail care products is expected to reach $11.6 billion by 2027? The market is booming, and it is...

PR agency Baden Bower explains how to grow your brand

Baden Bower head journalist Adrian John Ignacio believes a great press release is the secret to positive brand awareness. Analysts agree.

Off The Cuff with Harsh Mariwala & Prof. Ram Charan

Harsh Mariwala, Founder and Chairman, Marico and Prof Ram Charan, Business Guru and Author, are our guests in this latest edition of ThePrint's Off...

On Camera

Royal Enfield bikes are the new rage in Bangladesh. What happens to ‘boycott India’ now

Royal Enfield has launched four 350cc models—Hunter, Classic, Bullet, and Meteor—priced between Bangladeshi Taka 3.4 lakh and 4.35 lakh in Bangladesh.

Watch CutTheClutter: Flattening INR-USD rate, and debate on pros and cons of a ‘strong’ rupee

In Episode 1544 of CutTheClutter, Editor-in-Chief Shekhar Gupta looks at some top economists pointing to the pitfalls of ‘currency nationalism’ with data from 1991 to 2004.

Indian firms sanctioned by US didn’t violate laws, says MEA. Hyderabad firm that supplied to Army on list

Among 19 Indian firms sanctioned by US Treasury Dept was Lokesh Machines Ltd accused of coordinating with 'Russian defence procurement agent to import Italy-origin CNC machines'.

Xi wanted to teach India about imbalance of power. We should take a budgetary lesson from it

While we talk much about our military, we don’t put our national wallet where our mouth is. Nobody is saying we should double our defence spending, but current declining trend must be reversed.