Baden Bower head journalist Adrian John Ignacio believes that a great press release is the secret to positive brand awareness. Analysts agree, as growing evidence supports this statement.
The audience’s first impression of a business is so crucial that it can outright determine how successful marketing strategies and campaigns can be.
The rise of the digital age has made press releases a cornerstone to success. But, analysts stress that for press releases to work, they must be creative in their approach and newsworthy in their messaging.
A compelling dialogue will grab an audience’s attention and communicate the overall message, but having topics of interest about the brand allows businesses to establish themselves as industry leaders.
Ignacio shares tips on how businesses can grow their brand and drive revenue through press releases.
Get to Know the Audience
Not all audiences are the same. Ignacio reminds businesses that it’s essential to know the market and understand their needs to make an impact.
“You may have an excellent product, but if it’s not what your target market is looking for, then it’s not going to fly,” Ignacio adds.
One of the many things press releases allow businesses to do is to prioritise a specific audience and identify the most resonating messages. Whatever content companies create should always have the target market in mind.
Think Like a Journalist
Part of an effective marketing strategy plan is the press release, so it’s a good idea to make sure whoever is part of the in-house PR team is a great writer.
The press release should be interesting and to the point, keeping in mind that the goal is to grab the media’s attention. It can also include a few insightful quotes and should always have contact details.
The more the press release writer thinks like a reporter, the better off the company will be in making headway with the proper outlet.
“Companies often find this part difficult which is why they outsource it to PR agencies. Most of the time, that’s a good move as these agencies are well equipped and have the experience. It saves companies the time to crack how to write a press release,” says Ignacio.
Keep Up With the Trends
To be seen as a reliable source of information and market leader within the space, businesses must incorporate the latest trends in a press release. Ignacio recommends that it’s always good to keep an eye on what people are saying to know what’s hot in your industry.
Relevant press releases tend to generate buzz and awareness. It helps weave and perfect the brand story.
One of the benefits of partnering with PR agencies like Baden Bower is they have the knowledge as they are constantly working with companies across various verticals.
Choosing the Right PR Agency for Brand Growth
There is a dynamic to ensuring companies have the right plan for brand growth, and selecting the right PR agency is a critical step.
For Baden Bower head journalist Adrian John Ignacio, PR agencies in today’s world do much more than just write a press release. There’s strategic thinking and crisis communications involved.
“In this day and age, there is no single approach to choosing a PR agency, but it’s good to pick one that has worked with other brands in different industries,” says Ignacio.
(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)