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Sunday, November 3, 2024
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Topic: advertisements

BOC officials, 3 others booked by CBI for empanelling newspapers with ‘fake’ govt ads

The CBI has alleged that these newspapers fraudulently and dishonestly got empanelled with the DAVP and received advertisements of Rs 62.24 lakh from 2016 to 2019.

BJP ad on Assam 1st phase ‘sweep’ kicks up row, Congress counters as newspapers clarify to EC

8 newspapers published BJP ads proclaiming victory in all 47 first-phase seats the day after polling. Congress complained to EC and then took out its own ad.

‘Asli swaad zindagi ka’ — this 90s Cadbury Dairy Milk commercial changed Indian advertising

In 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing with abandon on a cricket field.

Toothbrush, paint, AC, plywood can all ‘protect’ against Covid. If you believe these ads

Many brands are selling their products on a pitch meant to tap into fears triggered by the pandemic, with some directly offering 'protection' against coronavirus. 

Facebook set to get legal rights to show music videos

Facebook CEO Mark Zuckerberg Thursday said the company is trying to expand into video features where creators can build a 'community' of fans or supporters.

Army against ‘soldiers’ endorsing pan masala or fairness cream, will vet ads before release

Worried about negative portrayal, Indian Army will now scan all advertisements showing actors in the uniform, and take strong note if any violation is spotted.

In Indian TV ads, Aam Aadmi Party is the new Patanjali this festive season

Patanjali, which used to sponsor most prime time news shows once upon a time, is almost absent now. Instead, it's the Aam Aadmi Party ads that have taken over.

Here’s how Indian films of the 1930s and 1940s used Gandhi in their ads

Gandhi watched one Hindi film in his lifetime & hated it. But Indian filmmakers of the time kept publicising their movies under the Mahatma’s name.

Facebook could pocket $1 billion by showing ads in Instagram’s Explore tab

An analyst says the move indicates how FB continues to find ways to extend revenue by monetizing under-monetized engagement and usage.

New Twitter experiment shows some users many more ads

Twitter is running an experiment with ad load which could be a way to sustain revenue growth despite a declining user base.

On Camera

As a Hindu Canadian, I am deeply hurt by cancellation of Diwali. My community is now sidelined

Canada faces serious foreign interference issues, but these challenges must not be weaponized to unfairly target friendly and important allies like India.

Watch CutTheClutter: Flattening INR-USD rate, and debate on pros and cons of a ‘strong’ rupee

In Episode 1544 of CutTheClutter, Editor-in-Chief Shekhar Gupta looks at some top economists pointing to the pitfalls of ‘currency nationalism’ with data from 1991 to 2004.

Indian firms sanctioned by US didn’t violate laws, says MEA. Hyderabad firm that supplied to Army on list

Among 19 Indian firms sanctioned by US Treasury Dept was Lokesh Machines Ltd accused of coordinating with 'Russian defence procurement agent to import Italy-origin CNC machines'.

Xi wanted to teach India about imbalance of power. We should take a budgetary lesson from it

While we talk much about our military, we don’t put our national wallet where our mouth is. Nobody is saying we should double our defence spending, but current declining trend must be reversed.