When children wanted soft drinks & adults thought they didn't need milk, 'Doodh Doodh Doodh Doodh' jingle reminded them milk was still important, & fun.
United Colours of Benetton video ad features leaders saying things like 'I will build a masjid' and 'I will build a temple', with the camera focused on their mouths.
Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.
This is not debut of Ilayaraja in advt. He did earlier also like idea mobile