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Saturday, October 25, 2025
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Topic: Ads

Inside story of how billionaires of big-brand pan masala industry got around an ad ban

Despite ban on advertisement and sale of pan masala and gutka, the industry's biggest brands and barons have thrived by using IPL, fancy commercials and Bollywood stars.

Byju’s ad shows teachers’ tough love. Reminds me of Sergeant Hartman from Full Metal Jacket

The Byju’s ad looks similar to the classic Bournvita ad campaign, Taiyari Jeet Ki, where parents can be seen aggressively training their kids.

Daisy Dee bra ad a hoorah for Indian TV commercials. Just hope a minister isn’t offended

If offended, minister Narottam Mishra only needs to look at the ads for male undergarments that adorn our TV screens. Or just ask Akshay Kumar, Vicky Kaushal, or Varun Dhawan.

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.

The KamaSutra ad that changed the role of condoms in India from functional to pleasurable

Depicting a sensuous Pooja Bedi in the shower, the 1991 ad was a landmark for being the first in India to show the contraceptive as a tool of pleasure.

The ad that made Godrej Storwel a family essential in the 1970s and ’80s

All anyone wants is a little space of their own, and Godrej Storwel recognised this.

How The Times of India, The Hindu & The Telegraph were ‘banned’ from receiving govt ads

Congress leader Adhir Ranjan Chowdhury raised the issue in Parliament, and officials admit the Modi govt has used ‘unwritten’ bans as a penalising measure.

Twitter shows more ads, not better ideas

Twitter fosters fleeting engagements with its users & that isn’t necessarily good for advertisers who want to hook users & draw them off-platform.

Binaca was a brand that brought toothpaste and music together

Binaca toothpaste ruled at a time when radio was king in India.

On Camera

Piyush Pandey brought the language of small towns into ad agency corridors: Prasoon Joshi

Piyush was about celebration—of life, of people, of stories. He believed that what we create can shape popular culture, can make people feel proud of who they are.

US sanctions Rosneft & Lukoil: What we know of 2 oil giants that produce half of Russia’s crude

Rosneft, the Russian state-owned oil behemoth, has large interests in India. Reliance has a contract to purchase 500,000 barrels of crude per day from the firm.

From battle of wits and daring air strikes to artillery fury, new details emerge of Operation Sindoor

Fresh details of operation conducted by IAF, Army have come out in gazette notification giving citations of those who were awarded Vir Chakra for their bravery.

CJI, IPS, IAS & Homebound: A wake-up call 75 years in the making

Education, reservations, govt jobs are meant to bring equality and dignity. That we are a long way from that is evident in the shoe thrown at the CJI and the suicide of Haryana IPS officer. The film Homebound has a lesson too.