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Thursday, October 2, 2025
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Topic: Ads

Inside story of how billionaires of big-brand pan masala industry got around an ad ban

Despite ban on advertisement and sale of pan masala and gutka, the industry's biggest brands and barons have thrived by using IPL, fancy commercials and Bollywood stars.

Byju’s ad shows teachers’ tough love. Reminds me of Sergeant Hartman from Full Metal Jacket

The Byju’s ad looks similar to the classic Bournvita ad campaign, Taiyari Jeet Ki, where parents can be seen aggressively training their kids.

Daisy Dee bra ad a hoorah for Indian TV commercials. Just hope a minister isn’t offended

If offended, minister Narottam Mishra only needs to look at the ads for male undergarments that adorn our TV screens. Or just ask Akshay Kumar, Vicky Kaushal, or Varun Dhawan.

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.

The KamaSutra ad that changed the role of condoms in India from functional to pleasurable

Depicting a sensuous Pooja Bedi in the shower, the 1991 ad was a landmark for being the first in India to show the contraceptive as a tool of pleasure.

The ad that made Godrej Storwel a family essential in the 1970s and ’80s

All anyone wants is a little space of their own, and Godrej Storwel recognised this.

How The Times of India, The Hindu & The Telegraph were ‘banned’ from receiving govt ads

Congress leader Adhir Ranjan Chowdhury raised the issue in Parliament, and officials admit the Modi govt has used ‘unwritten’ bans as a penalising measure.

Twitter shows more ads, not better ideas

Twitter fosters fleeting engagements with its users & that isn’t necessarily good for advertisers who want to hook users & draw them off-platform.

Binaca was a brand that brought toothpaste and music together

Binaca toothpaste ruled at a time when radio was king in India.

On Camera

More Andhra-style prawn fry for Indian plates? How Naidu’s trying to blunt US tariff hit on aqua exports

Naidu attempts to shield aqua farmers after Trump’s tariff hits the shrimp farming sector in Andhra Pradesh, leading to the cancellation of 50% of the state's exports.

Finnish giant ICEYE to build signature radar microsatellites in India, offers full control to govt

Company builds microsatellites that are smaller, faster, cheaper to produce. ICEYE will develop & launch micro-satellites, hand them over to India, which will have full control & sovereignty.

Something’s hidden in the Oval Office photo of Trump, Munir, Sharif. India must look closely

What Munir has achieved with Trump is a return to normal, ironing out the post-Abbottabad crease. The White House picture gives us insight into how Pakistan survives, occasionally thrives and thinks.