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Thursday, September 11, 2025
TopicAds

Topic: Ads

Inside story of how billionaires of big-brand pan masala industry got around an ad ban

Despite ban on advertisement and sale of pan masala and gutka, the industry's biggest brands and barons have thrived by using IPL, fancy commercials and Bollywood stars.

Byju’s ad shows teachers’ tough love. Reminds me of Sergeant Hartman from Full Metal Jacket

The Byju’s ad looks similar to the classic Bournvita ad campaign, Taiyari Jeet Ki, where parents can be seen aggressively training their kids.

Daisy Dee bra ad a hoorah for Indian TV commercials. Just hope a minister isn’t offended

If offended, minister Narottam Mishra only needs to look at the ads for male undergarments that adorn our TV screens. Or just ask Akshay Kumar, Vicky Kaushal, or Varun Dhawan.

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.

The KamaSutra ad that changed the role of condoms in India from functional to pleasurable

Depicting a sensuous Pooja Bedi in the shower, the 1991 ad was a landmark for being the first in India to show the contraceptive as a tool of pleasure.

The ad that made Godrej Storwel a family essential in the 1970s and ’80s

All anyone wants is a little space of their own, and Godrej Storwel recognised this.

How The Times of India, The Hindu & The Telegraph were ‘banned’ from receiving govt ads

Congress leader Adhir Ranjan Chowdhury raised the issue in Parliament, and officials admit the Modi govt has used ‘unwritten’ bans as a penalising measure.

Twitter shows more ads, not better ideas

Twitter fosters fleeting engagements with its users & that isn’t necessarily good for advertisers who want to hook users & draw them off-platform.

Binaca was a brand that brought toothpaste and music together

Binaca toothpaste ruled at a time when radio was king in India.

On Camera

What’s behind bond yields’ logic-defying spike? The market’s concern over the future

While bond yields tend to fall amid low inflation & interest rate cuts, market experts say they’ve been rising due to concerns over tax collections, fiscal deficit & potential impact of US tariffs.

‘Foreign policy rests on hard power’—from 1965 Indo-Pak war to Op Sindoor, key takeaways for India

A panel of experts moderated by ThePrint’s Editor-in-Chief Shekhar Gupta drew connections between insights of 1965 Indo-Pak War and strategic takeaways highlighted by Op Sindoor.

Punjab is fast becoming the new Northeast. And there’s a message in it for Modi

In its toughest time in decades because of floods, Punjab would’ve expected PM Modi to visit. If he has the time for a Bihar tour, why not a short visit to next-door Punjab?