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Sunday, March 15, 2026
TopicAdidas

Topic: adidas

The FIFA World Cup is Nike’s to lose versus Adidas

With the tournament spread across the US, Canada and Mexico, Nike has the natural advantage. But Adidas typically outperforms in football, given its rich heritage with the game.

Bata in partnership talks with Adidas, says CNBC-TV18 report

The report came in after the retailer stated that it had expanded its range of 'sneaker' shoes to over 500 of its stores, aiming to meet the growing demand for youth footwear.

Manchester United renews partnership with Adidas in $1.16 billion deal for 10 years

According to the company’s latest annual report, the original agreement with Adidas links a part of the yearly payments to the club’s participation in the Champions League.

Kit sponsorship deal with Adidas would run until March 2028, says BCCI

BCCI secretary Jay Shah said Adidas would design and manufacture jerseys, kit and other merchandise for India’s men’s, women’s and Under-19 teams.

Adidas to become new kit sponsor of Indian cricket team, says BCCI

BCCI secretary Jay Shah confirmed the move on Twitter without providing financial details or the length of the contract.

Adidas launches probe into misbehaviour allegations against Kanye West, after anonymous tip

Last month, Adidas ended its partnership with the rapper. The probe follows a report that detailed alleged incidents of inappropriate behavior by Ye toward staff & prospective employees.

Adidas ends deal with Kanye West over antisemitic remarks, rapper loses ‘billionaire’ status

Adidas was producing Yeezy branded sneakers, which cost between $200-$700. They generated about $1.47 billion in annual sales for Adidas, making up a little over 7% of its total revenue.

On Camera

Gulf conflict pushes Dubai diamond traders to eye Surat for rough stone auctions. But there are hurdles

Industry leaders say India’s complicated customs process and GST levies are deterrents for traders to come to Surat for auctions.

Supreme Leader Mojtaba, the man Iran must keep alive & the secret force ‘tasked with it’—all about NOPO

The Nirouyeh Vijeh Pasdaran Velayat, or NOPO, was the only force Ali Khamenei trusted.It was founded in 1991 and is more feared than the Revolutionary Guards.

Peaceful power transfers followed uprisings in India’s neighbourhood. It’s a sign of mature democracies

Rating democracies is a tricky business. I am only using the simple metric of who in the Indian subcontinent has had the most peaceful, stable, normal political transitions and continuity.