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Friday, January 30, 2026
TopicAdidas

Topic: adidas

The FIFA World Cup is Nike’s to lose versus Adidas

With the tournament spread across the US, Canada and Mexico, Nike has the natural advantage. But Adidas typically outperforms in football, given its rich heritage with the game.

Bata in partnership talks with Adidas, says CNBC-TV18 report

The report came in after the retailer stated that it had expanded its range of 'sneaker' shoes to over 500 of its stores, aiming to meet the growing demand for youth footwear.

Manchester United renews partnership with Adidas in $1.16 billion deal for 10 years

According to the company’s latest annual report, the original agreement with Adidas links a part of the yearly payments to the club’s participation in the Champions League.

Kit sponsorship deal with Adidas would run until March 2028, says BCCI

BCCI secretary Jay Shah said Adidas would design and manufacture jerseys, kit and other merchandise for India’s men’s, women’s and Under-19 teams.

Adidas to become new kit sponsor of Indian cricket team, says BCCI

BCCI secretary Jay Shah confirmed the move on Twitter without providing financial details or the length of the contract.

Adidas launches probe into misbehaviour allegations against Kanye West, after anonymous tip

Last month, Adidas ended its partnership with the rapper. The probe follows a report that detailed alleged incidents of inappropriate behavior by Ye toward staff & prospective employees.

Adidas ends deal with Kanye West over antisemitic remarks, rapper loses ‘billionaire’ status

Adidas was producing Yeezy branded sneakers, which cost between $200-$700. They generated about $1.47 billion in annual sales for Adidas, making up a little over 7% of its total revenue.

On Camera

India’s ‘mother of all deals’ with Europe comes with a troublesome cousin—Turkey

Established in 1968, the EU Customs Union is a foundational pillar of European economic integration. With Turkey in the mix, India’s biggest deal with the EU suddenly looks more complicated.

More states giving out cash transfers. They aren’t substitutes for investments: Economic Survey

Number of states implementing unconditional cash transfers increased fivefold between FY23 and FY26, half of them estimated to be in revenue deficit, report says.

‘LCA man’ Ravi Kota, key in operationalisation of IAF’s Tejas fleet, picked as next HAL CMD

Mechanical engineer & alumnus of IIM-A & IAS France, Kota was General Manager in HAL’s Light Combat Aircraft division. He was selected from a pool of eight candidates.

Non-alignment is coming back in a new avatar: Trump-peedit alliance

No nation other than China can negotiate one-on-one with Trump on an equal footing. That’s why the middle powers who so far formed the core of multilateral bodies now feel orphaned.