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Thursday, April 9, 2026
TopicAdidas

Topic: adidas

The FIFA World Cup is Nike’s to lose versus Adidas

With the tournament spread across the US, Canada and Mexico, Nike has the natural advantage. But Adidas typically outperforms in football, given its rich heritage with the game.

Bata in partnership talks with Adidas, says CNBC-TV18 report

The report came in after the retailer stated that it had expanded its range of 'sneaker' shoes to over 500 of its stores, aiming to meet the growing demand for youth footwear.

Manchester United renews partnership with Adidas in $1.16 billion deal for 10 years

According to the company’s latest annual report, the original agreement with Adidas links a part of the yearly payments to the club’s participation in the Champions League.

Kit sponsorship deal with Adidas would run until March 2028, says BCCI

BCCI secretary Jay Shah said Adidas would design and manufacture jerseys, kit and other merchandise for India’s men’s, women’s and Under-19 teams.

Adidas to become new kit sponsor of Indian cricket team, says BCCI

BCCI secretary Jay Shah confirmed the move on Twitter without providing financial details or the length of the contract.

Adidas launches probe into misbehaviour allegations against Kanye West, after anonymous tip

Last month, Adidas ended its partnership with the rapper. The probe follows a report that detailed alleged incidents of inappropriate behavior by Ye toward staff & prospective employees.

Adidas ends deal with Kanye West over antisemitic remarks, rapper loses ‘billionaire’ status

Adidas was producing Yeezy branded sneakers, which cost between $200-$700. They generated about $1.47 billion in annual sales for Adidas, making up a little over 7% of its total revenue.

On Camera

J&K statehood just a matter of time—‘Naya Kashmir’ first has to resolve complex issues

Both the central and state governments of J&K have done remarkably well to stabilise the situation and put the state back on the rails.

Data centre gold rush risks blackouts, central electricity body warns states against tripping grids

India’s fast-growing data centre sector may strain state electricity networks; Central Electricity Authority has urged Maharashtra, Andhra Pradesh, Telangana and Tamil Nadu to boost capacity.

Too early to draw lessons from US-Israel & Iran war, India monitoring like a hawk—Navy chief

Indian Navy chief Admiral Dinesh Tripathi said that the ongoing conflict in West Asia illustrates that speed is no longer merely an enabler of warfare but a distinct capability.

China insulated itself against energy shocks. India is ‘all talk, no walk’

China patiently invested capital, skill and technology in coal gasification. Unlike it, we won’t move from words to action. As crude prices decline, we lose interest.