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Friday, November 28, 2025
TopicAd campaigns

Topic: ad campaigns

Dream11 to Castrol, brands are using fake Bollywood teasers. Bait-and-switch is getting old

Fake Bollywood teasers from brands once fooled fans. Now, instead of building anticipation, they get eye-rolls and comments like, 'Let me guess—another ad?'

Godrej’s Women’s Day campaign has a lesson for brands—be a voice, not an echo

Brands love trends because they offer instant engagement. The logic is simple: if people are talking about something, why not join in?

‘Extremely casteist’: Why Zomato pulled down its ‘Kachra’ campaign video on recycling plastics

The video featuring actor Aditya Lakhia received severe backlash from social media users who accused Zomato of drawing comparisons between ‘kachra’ (waste) & a marginalised group.

With ‘Mr Frog’, Amitabh & Rajinikanth, Karnataka EC gets comical in voter awareness campaign

The Election Commission is expected to announce the elections for Karnataka soon as the tenure of the legislative assembly ends on 24 May.

Internet is finding the BigBasket kid ‘irritating’ but the fault lies somewhere else

Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.

On Camera

Is Bangladesh ready for ‘developed country’ status? It’s all optics for Sheikh Hasina

The graduation is meant to bolster the legacy and legitimacy of Sheikh Hasina's Awami League, even as the real-world preparedness lagged behind the glossy narrative.

Karnataka startups feel the chill as global funding winter sets in. Fintech emerges as sole bright spot

The state raises just $2.7 billion in first nine months of 2025 compared to $4.5 billion last year, with late-stage investments hit hardest.

India and Indonesia inch closer to BrahMos deal, defence ties to ramp up

Indonesia delegation led by Defence Minister Sjafrie Sjamsoeddin visited BrahMos facility & met with top officials & undertook a detailed briefing on the missile system.

A tribute to Tejas. India’s delay culture is the real enemy in the skies

It is a brilliant, reasonably priced, and mostly homemade aircraft with a stellar safety record; only two crashes in 24 years since its first flight. But its crash is a moment of introspection.