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Saturday, August 9, 2025
TopicAd campaigns

Topic: ad campaigns

Dream11 to Castrol, brands are using fake Bollywood teasers. Bait-and-switch is getting old

Triya Gulati -
Fake Bollywood teasers from brands once fooled fans. Now, instead of building anticipation, they get eye-rolls and comments like, 'Let me guess—another ad?'

Godrej’s Women’s Day campaign has a lesson for brands—be a voice, not an echo

Triya Gulati -
Brands love trends because they offer instant engagement. The logic is simple: if people are talking about something, why not join in?

‘Extremely casteist’: Why Zomato pulled down its ‘Kachra’ campaign video on recycling plastics

Sampurna Panigrahi -
The video featuring actor Aditya Lakhia received severe backlash from social media users who accused Zomato of drawing comparisons between ‘kachra’ (waste) & a marginalised group.

With ‘Mr Frog’, Amitabh & Rajinikanth, Karnataka EC gets comical in voter awareness campaign

Amogh Rohmetra -
The Election Commission is expected to announce the elections for Karnataka soon as the tenure of the legislative assembly ends on 24 May.

Internet is finding the BigBasket kid ‘irritating’ but the fault lies somewhere else

Shubhangi Misra -
Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.

On Camera

YourTurn

Opinion

Bank nationalisation will be a blow to India’s mixed economy, lead to totalitarianism: Phiroze Shroff

Phiroze J Shroff -
If banks were to be nationalised, politicians would start interfering with bank officials and put undue pressure on them, Prof Shroff wrote in 1963.

Dharali floods a wake-up call for IMD, NDMA to buck up—the Himalayan region is vulnerable

Buying Russian oil, misreading Trump—3 points will define India’s next energy strategy

Economy

Go Swadeshi—RSS affiliate SJM calls for boycott of US firms Amazon, Walmart after Trump’s tariff hike

Neelam Pandey -
New Delhi: The day after the US imposed a 50 percent trade tariff on India, RSS affiliate Swadeshi Jagran Manch (SJM) has made an...

Defence

Secret to Pakistan aircraft losses in Op Sindoor could lie in Martin-Baker’s ejection seats records

Snehesh Alex Philip -
New Delhi: On 7 May this year, as India and Pakistan entered into what was to be an 88-hour conflict, British firm Martin-Baker, which...

National Interest

Modi’s ready to risk it all for farmers. Farm reform can answer Trump with new Green Revolution

Shekhar Gupta -
Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.

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