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Monday, December 22, 2025
TopicAd campaigns

Topic: ad campaigns

Dream11 to Castrol, brands are using fake Bollywood teasers. Bait-and-switch is getting old

Fake Bollywood teasers from brands once fooled fans. Now, instead of building anticipation, they get eye-rolls and comments like, 'Let me guess—another ad?'

Godrej’s Women’s Day campaign has a lesson for brands—be a voice, not an echo

Brands love trends because they offer instant engagement. The logic is simple: if people are talking about something, why not join in?

‘Extremely casteist’: Why Zomato pulled down its ‘Kachra’ campaign video on recycling plastics

The video featuring actor Aditya Lakhia received severe backlash from social media users who accused Zomato of drawing comparisons between ‘kachra’ (waste) & a marginalised group.

With ‘Mr Frog’, Amitabh & Rajinikanth, Karnataka EC gets comical in voter awareness campaign

The Election Commission is expected to announce the elections for Karnataka soon as the tenure of the legislative assembly ends on 24 May.

Internet is finding the BigBasket kid ‘irritating’ but the fault lies somewhere else

Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.

On Camera

Violence over Osman Hadi is about Islamist Bangladesh. India-baiting is a distraction

The attack on Chhayanaut, newspaper offices, and the public lynching of a Hindu man show that Bangladesh is heading toward Islamist rule, far removed from electoral democracy.

China is taking India to WTO over subsidies, again. Here’s what it’s arguing before trade body

Dispute will now move to consultative process, which allows the two sides to come to an amicable agreement within 60 days.

Israel has ‘realised who its real friend is’, eyes defence expansion in India amid arms curbs by others

It is argued that India-Israel ties are moving from buyer–seller dynamic to one focused on joint development & manufacturing partnership, a shift 'more durable' than traditional arms sales.

Dhurandhar shows hard cinema is soft power and Pakistan is unapologetically the target

If Pathaan gave both conservatives and liberals room to hide, Dhurandhar extends no such courtesy. Aditya Dhar ripped open that tent of hypocrisy and turned the knife.