scorecardresearch
Tuesday, July 22, 2025
TopicAd campaigns

Topic: ad campaigns

Dream11 to Castrol, brands are using fake Bollywood teasers. Bait-and-switch is getting old

Fake Bollywood teasers from brands once fooled fans. Now, instead of building anticipation, they get eye-rolls and comments like, 'Let me guess—another ad?'

Godrej’s Women’s Day campaign has a lesson for brands—be a voice, not an echo

Brands love trends because they offer instant engagement. The logic is simple: if people are talking about something, why not join in?

‘Extremely casteist’: Why Zomato pulled down its ‘Kachra’ campaign video on recycling plastics

The video featuring actor Aditya Lakhia received severe backlash from social media users who accused Zomato of drawing comparisons between ‘kachra’ (waste) & a marginalised group.

With ‘Mr Frog’, Amitabh & Rajinikanth, Karnataka EC gets comical in voter awareness campaign

The Election Commission is expected to announce the elections for Karnataka soon as the tenure of the legislative assembly ends on 24 May.

Internet is finding the BigBasket kid ‘irritating’ but the fault lies somewhere else

Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.

On Camera

India’s TRP ecosystem needs a reset. Time to end BARC monopoly

A ratings monopoly in India has led to lack of technological variation, resulting in sluggish systems detached from market dynamics.

India-US set to ink mini trade deal soon, reach understanding on agricultural & dairy products

Mini deal will likely see no cut in 10% baseline tariff on Indian exports announced by Trump on 2 April, it is learnt, but additional 26% tariffs are set to be reduced.

Not just AK-203, India & Russia to jointly manufacture AK-19 and PPK-20 for domestic use and export 

India-Russia JV is also racing to deliver 7,000 more AK-203 assault rifles by 15 Aug. These are currently being made with 50% indigenisation and this will surge to 100% by 31 December.

Strategic partner one day, tactical nightmare the next: India’s learning Trumplomacy the hard way

Public, loud, upfront, filled with impropriety and high praise sometimes laced with insults. This is what we call Trumplomacy. But the larger objective is the same: American supremacy.