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Monday, February 23, 2026
TopicAd campaigns

Topic: ad campaigns

Dream11 to Castrol, brands are using fake Bollywood teasers. Bait-and-switch is getting old

Fake Bollywood teasers from brands once fooled fans. Now, instead of building anticipation, they get eye-rolls and comments like, 'Let me guess—another ad?'

Godrej’s Women’s Day campaign has a lesson for brands—be a voice, not an echo

Brands love trends because they offer instant engagement. The logic is simple: if people are talking about something, why not join in?

‘Extremely casteist’: Why Zomato pulled down its ‘Kachra’ campaign video on recycling plastics

The video featuring actor Aditya Lakhia received severe backlash from social media users who accused Zomato of drawing comparisons between ‘kachra’ (waste) & a marginalised group.

With ‘Mr Frog’, Amitabh & Rajinikanth, Karnataka EC gets comical in voter awareness campaign

The Election Commission is expected to announce the elections for Karnataka soon as the tenure of the legislative assembly ends on 24 May.

Internet is finding the BigBasket kid ‘irritating’ but the fault lies somewhere else

Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.

On Camera

Nick Jonas wearing a mangalsutra is validation for many Indians. He’s our favourite jiju

Nick Jonas is not trying to modernise the mangalsutra, but his gesture shows that choices can be equal. If commitment must be flaunted, it need not be gendered.

In the West, there’s anxiety. In India, optimism—Rishi Sunak says India poised to be leader in AI

On Wednesday, the former UK Prime Minister Rishi Sunak was speaking in New Delhi at a Carnegie & Observer Research Foundation event on AI.

Suspected brake failure leads to Tejas accident after landing, airframe likely to be written off

The IAF, so far, remains mum on this accident which has led to grounding of the fleet for safety checks.

No country is ever fully sovereign. Cold War era taught India its real meaning

India’s fraught neighbourhood places multiple constraints on its strategic choices. It leaves no time to take a deep breath, lean back and reset.