(Reuters) – Soccer governing body FIFA is seeking to raise up to $2 billion to expand its streaming service and a formal process is expected to kick off next month, Bloomberg News reported on Thursday.
The international body is working with UBS Group AG for the fund-raise that is expected to target financial investors in the U.S. and Middle East, according to the report, which cited people with knowledge of the matter.
The investment would be for a minority stake in FIFA+, according to the report. FIFA+ was launched in 2022 as a free ad-supported service to live stream soccer matches.
FIFA and UBS did not immediately respond to Reuters requests for comment.
(Reporting by Yuvraj Malik in Bengaluru; Editing by Vijay Kishore)
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