Matchmaker Sima Taparia in Netflix show 'Indian Matchmaking' | Screen grab from YouTube
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Even as the Netflix show “Indian Matchmaking” has grown into a global hit, it’s incensed many Indians. The issue isn’t that most couples don’t go for goat yoga on their first date. Critics accuse the show of stereotyping and commodifying women, lacking diversity and promoting a backwards vision of marriage where astrologers and meddling parents are more influential than the preferences of brides and grooms.

They complain that the series, which follows matchmaker Sima Taparia as she jets between Mumbai and the U.S. to arrange marriages, perpetuates an outdated, offensive and regressive marriage market. In fact, the real problem may be their discomfort with the way marriage works in India, with social stability prized over individual happiness.

It’s true that India’s 1.35 billion citizens occupy different centuries simultaneously. A small fraction still practices child marriage, with some communities holding betrothal ceremonies as soon as a girl is born. At the other end of the spectrum, there is growing acceptance of queer relationships, divorce and even avoiding marriage altogether.

But most Indian marriages are still arranged. That’s because, for the most part, the purpose of marriage in Indian society is not love but family, children and social stability expressed by confining marriage within caste boundaries. According to the 2011-12 India Human Development Survey, only about 5% of Indians marry outside their caste. The share has remained remarkably stable over the decades since independence, even though India’s economy and society have progressed in many other ways.

Studies show that the education levels of the prospective bride or groom don’t make marriages across castes more likely. Even college-educated, urban, middle-class Indians show a strong preference to marry within caste.

Also read: ‘Indian Matchmaking’ might be controversial but it’s helping Netflix in battle for India

This isn’t only a matter for Hindus either. Muslims in South Asia marry within their biradari or jaat — a stand-in for Hindu caste. Indian Christians differentiate between those who converted and those who came to India centuries ago; they marry based on whatever one’s caste was before conversion.

The reason Guyanese-born Nadia faces a limited set of options in the show is not because of her South American birth, but because Indians who were shipped as indentured laborers to the New World were mostly lower castes, or so perceived. American-born Indians are almost always upper caste and are highly valued in the Indian marriage market, despite or maybe because of, their “foreign” status.

The fact that “Indian Matchmaking” packages women as slim, tall, fair, presentable, likable, flexible and so on is, once again, a consequence of using marriage to preserve caste lines. When the purpose of marriage is to find love, companionship and compatibility, then the focus is on the characteristics of the individual. The marriage market is akin to a matching market, similar to Tinder or Uber.

But, in a world where marriage exists to maintain caste lines, the nature of the marriage market more closely resembles a commodity market, where goods are graded into batches. Within every batch, the commodity is substitutable — as in wheat or coffee exchanges.

This is why reading matrimonial ads or listening to Sima going over biodatas — a kind of matrimonial resume — is triggering for many Indian women. Once caste, family, economic strata, looks, height, etc., are graded, all women within a particular grade are considered substitutes for one another, primarily to continue the family line.

As for outrage over the show’s heterosexual focus, some of it is performative. Caste pressures are also present in the LGBTQ community in India. Indeed, one hot-button issue is whether, if same-sex marriage were made legal, regressive caste endogamy would permeate an otherwise progressive queer movement. When gay activist Harish Iyer’s mother posted a same-sex matrimonial ad for her son, she added, “caste no bar, (though Iyer preferred)” (Iyer refers to a sub-caste of Tamil-speaking Brahmins). Even queer upper-caste Indians set up first dates at vegetarian restaurants to signal caste preferences.

Indeed, much of the angst over these issues of caste, lack of diversity and misogyny has nothing to do with the kinds of problems most Indians actually face when getting married. It reflects the adoption of progressive Western ideas by elite Indian Netflix viewers and critics.

The problem is also that unlike other regressive trends, the emphasis on caste has not weakened even though more and more Indians today have received modern educations. Indian elites are mostly frustrated with the slow pace of change in a society they otherwise dominate and thrive in. That, however, cannot be completely blamed on Sima Taparia.- Bloomberg

Also read: Netflix celebrates ‘aunty gaze’, caste and colourism in Indian matchmaking


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3 Comments Share Your Views


  1. Couldn’t agree more! 👍🏾👍🏾👍🏾 👏🏾👏🏾👏🏾👏🏾

    I wonder where are “HIndians”( Disclosure: I’m from North India and my father is Conservative, aka what non-“M”-RW-dysphemises-as ‘Islamist’) now?
    I was so hopeful to see them launching into their daily “whatabout”, attacking the author and/or publication, to the extent of issuing threats — and going into some bizarre spamming-rage.

    Or given the disheartening fact of the conditioning that even not just PD-fuelled Brahminical-warriors of South India, but even Mr Iyer’s mother thinks that the longstanding trouble of Mr Iyer throughout his life( he’s a child-rape survivor, other than being a queer) could only be alleviated at Best if he gets to marry another “Iyer”. As disheartening about the future of “World’s Largest Democracy” as shameful.
    Philosophically, this anal-worldview is not even restricted to just marriage.*

    *Speaking of, I still can’t shake off the fact that mere 2 lines about “Katuas” and “Rice Bags” allayed their PD. Are we sure that for once, ThePrint® has scrubbed all those myopic at Best and wholesomely-poisonous at worst comments — leaving nothing-of-substance to display? But why, though?
    Are ThePrint®’s mods suddenly scared of laws? If so, which one? The SC/ST laws, which increasingly-diluted in enforcement?( Rechsstaatische( most-commonly-identified-as ‘Constitutionalists’[ in the descriptive connotation, hopefully] in the Republic can suck it!)

  2. Agree completely. Sima cannot be blamed for our flawed system. If someone doesn’t like the system as it is, then please don’t go for arranged marriages.

    • Uh-huh?!?

      I would’ve agreed with ya but..

      …False Dichotomy much?
      So the only choices are arranged marriages( euphemism for ‘South Asian endogamy’, as intricately-detailed above) or.. Love marriage( your potential-dysphemism for ‘South Asian exogamy’) — sounds like you’re a pessimist( can’t blame ya for that) at Best, if not anal at worst.


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