By Rollo Ross
LOS ANGELES (Reuters) – In the new season of Netflix Inc’s sci-fi show “Black Mirror,” an office manager finds that a streaming service is replaying her life using an avatar of Salma Hayek.
Hayek, in the episode released on Thursday, has sold her digital image to Hollywood for use in programming created with artificial intelligence (AI).
The story highlights real-world concerns of actors and writers, said “Schitt’s Creek” star Annie Murphy, who plays the office manager. The Writers Guild of America (WGA) went on strike in early May, partly over concerns that studios would start using generative AI, instead of humans, to write scripts.
“I hope it shines a light on what they’re fighting for and why they’re fighting for it,” Murphy said in an interview.
“It’s not just writers being whiney. It’s them saying ‘Can we not be replaced by computers?’ and that’s such a scary thing for human beings to have to ask,” she added.
Actors became concerned after realistic-looking “deepfakes” began circulating online of stars such as Tom Cruise, Keanu Reeves and Hayek. Members of the SAG-AFTRA actors union are seeking protections on how their images are used in their negotiations with Hollywood studios.
“As much as I really want people to have a good laugh and enjoy our shockingly lighthearted episode when it comes to ‘Black Mirror,’ I do hope that it sparks proper conversation, or many conversations, about the really terrible repercussions that AI can have if it goes too far off the rails,” Murphy said.
Murphy said she and Hayek discussed the issue during filming of “Black Mirror.”
“Her image has been used in so many terrible and disrespectful ways, so we did have conversations about that,” Murphy said.
(Reporting by Rollo Ross; Writing by Lisa Richwine; Editing by Jonathan Oatis)
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