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Thursday, April 9, 2026

PoV

KFC fried chicken toothpaste is edible marketing gone wild

KFC teamed up with Australian dental care brand Hismile to launch a limited-edition $13 fried chicken-flavoured toothpaste. It sold out within 48 hours.

Matching kundalis is cool again. India’s youth is consulting sun, moon, stars to plan life

Tarot card readers are playing therapists. Astrology cults are big on DU fest grounds.

Why is Bollywood nostalgia selling? Because the present is exhausting for the young

Imtiaz Ali’s Love Aaj Kal – the good one, 2009 – is back in theatres. The Ghost of Pritam Past has risen, guitar in hand, to soothe our collective meltdown.

Global fashion houses have overused Gateway of India. We’re not a one-monument wonder

The formula is predictable—a global luxury house picks a location that’s desi, but with training wheels. Extra points if British royalty once passed by it in a carriage.

Gujarat HC quoting Pink Floyd is fun. It makes people want to read judgments

Democratisation of legal language should take support of pop culture to make law not only more accessible but also fun, and also add depth and value to otherwise banal judgments.

Desperate celebrities are doing podcasts to be relevant. We’re sick of it

Fame used to be effortless. All you needed was a viral Koffee With Karan rapid fire moment. You didn’t need a lukewarm Spotify deal or a rebranding sob story.

Trying too hard is now cringe. Welcome to the era of Bare Minimum, effortless detachment

Reels are busy romanticising the Pinterest-ification of apathy. The frantic Monday grind is swapped for an eight-minute-long snooze, and barely-there effort is rebranded as a self-care day off.

A white woman wants to see real India in Forster’s ‘Passage’. Britain is yet to find it

If the latest cohort of writers is anything to go by, it seems like colonisation continues to have an existential hold, particularly over British-Indian authors.

Nadaaniyan has ruined Bollywood rom-coms for me. A who-can-act-worse contest with no winners

Ibrahim Ali Khan’s character is presented as a middle-class boy. But how authentic is the portrayal? I have never known of middle-class families that own wood fire ovens.

Hired on Hinge—Dating apps are networking goldmine. Students use them to land jobs

With no cold emails or LinkedIn requests, dating apps let users pitch themselves—short, sweet, and personal. It’s all about connections, minus the power suits and soulmates.

On Camera

India has enough coal stocks to meet power demand, says govt as war pushes up mining costs

LPG supply eased for more industries, govt says coal gasification is next growth avenue. Centre welcomes US-Iran ceasefire but asks Indians to leave Iran.

Western theatre against Pakistan to be headed by IAF, Northern theatre under Army to focus on China

India's military to get Vice Chief of Defence Staff along with one Theatre Commander from each of three services, it is learnt.

China insulated itself against energy shocks. India is ‘all talk, no walk’

China patiently invested capital, skill and technology in coal gasification. Unlike it, we won’t move from words to action. As crude prices decline, we lose interest.