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Vigyapanti

From big no to Bingo! The chips brand turns its ‘existential crisis’ into hit campaign

Triya Gulati - November 1, 2025

Fireworks and lights, but no creative spark. Brand campaigns continue to play safe on Diwali

ChatGPT’s no-makeup makeup look. That’s what its first ad is going for

Hero MotoCorp’s SS Rajamouli ad shows it wants to change how scooters are advertised

New LIC ads are making the insurance agent jobs look cool. Not focusing on fear alone

Shubhangi Misra - November 20, 2022

The company has taken a humorous approach to selling what is possibly the most boring product that can land into a salesperson’s lap.

Internet is finding the BigBasket kid ‘irritating’ but the fault lies somewhere else

Shubhangi Misra - November 13, 2022

Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.

With Akshay Kumar making chhole, Catch masala ad on track to make kitchen more masculine, equal

Shubhangi Misra - November 6, 2022

The best thing about the Catch masala ad, which also stars Bhumi Pednekar, is that it makes no ‘statement’. It just normalises a man in a kitchen.

Aamir Khan’s AU Bank ad shouldn’t hurt Hindu sentiments. But it should offend advertisers

Shubhangi Misra - October 16, 2022

In the ad, Aamir Khan plays a husband who chooses to stay at his wife's house. It led to online outrage, hate, trends.

After Zomato, Blinkit’s having ‘apna time aayega’ moment—with Bollywood songs ad campaign

Shubhangi Misra - October 2, 2022

Brands like Cornitos Nacho Chips, MTR, and Lays must’ve been very happy with the campaign since they get free billboard time, thanks to Blinkit.

Akshay Kumar’s PSAs usually hit the spot. But ad on car airbags unwittingly promotes dowry

Shubhangi Misra - September 18, 2022

Ministry of Road, Transport and Highways’s latest ad on cars needing six airbags is timely after Cyrus Mistry’s death. But someone should’ve checked the script.

Bolne Se Sab Hoga, the Google campaign that’s cool yet warm

Shubhangi Misra - August 28, 2022

Google says voice search is currently driving growth — 60% smartphone users interact with their phone using the feature.

Vicco Vajradanti ad starring Alia Bhatt is a cringe follow-up to an era-defining jingle

Shubhangi Misra - August 21, 2022

Vicco Vajradanti’s jingle has been running since the ’80s. Now, in a bid to reach a younger audience, the brand has brought in Bhatt.

Mainland China should see just how much the world’s changed. Their ads are 12 years behind

Shubhangi Misra - August 14, 2022

The desire to kiss the chef for a stupendous meal is a good creative device but the ad is in poor taste and does not keep up with the times at all.

Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells

Shubhangi Misra - August 7, 2022

Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.

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Vigyapanti

From big no to Bingo! The chips brand turns its ‘existential crisis’ into hit campaign

Fireworks and lights, but no creative spark. Brand campaigns continue to play safe on Diwali

ChatGPT’s no-makeup makeup look. That’s what its first ad is going for

Hero MotoCorp’s SS Rajamouli ad shows it wants to change how scooters are advertised

On Camera

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Defence

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National Interest

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