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Monday, October 13, 2025
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Vigyapanti

With Akshay Kumar making chhole, Catch masala ad on track to make kitchen more masculine, equal

Shubhangi Misra -
The best thing about the Catch masala ad, which also stars Bhumi Pednekar, is that it makes no ‘statement’. It just normalises a man in a kitchen.
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Aamir Khan’s AU Bank ad shouldn’t hurt Hindu sentiments. But it should offend advertisers

Shubhangi Misra -
In the ad, Aamir Khan plays a husband who chooses to stay at his wife's house. It led to online outrage, hate, trends.
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After Zomato, Blinkit’s having ‘apna time aayega’ moment—with Bollywood songs ad campaign

Shubhangi Misra -
Brands like Cornitos Nacho Chips, MTR, and Lays must’ve been very happy with the campaign since they get free billboard time, thanks to Blinkit.
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Akshay Kumar’s PSAs usually hit the spot. But ad on car airbags unwittingly promotes dowry

Shubhangi Misra -
Ministry of Road, Transport and Highways’s latest ad on cars needing six airbags is timely after Cyrus Mistry’s death. But someone should’ve checked the script.
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Bolne Se Sab Hoga, the Google campaign that’s cool yet warm

Shubhangi Misra -
Google says voice search is currently driving growth — 60% smartphone users interact with their phone using the feature.
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Vicco Vajradanti ad starring Alia Bhatt is a cringe follow-up to an era-defining jingle

Shubhangi Misra -
Vicco Vajradanti’s jingle has been running since the ’80s. Now, in a bid to reach a younger audience, the brand has brought in Bhatt.
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Mainland China should see just how much the world’s changed. Their ads are 12 years behind

Shubhangi Misra -
The desire to kiss the chef for a stupendous meal is a good creative device but the ad is in poor taste and does not keep up with the times at all.
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Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells

Shubhangi Misra -
Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.
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Pepsi recreating Cindy Crawford’s ’92 campaign shows Indian cola ads have lost their fizz

+TFP Shubhangi Misra -
It’s hard to imagine Pepsi's new ad in an Indian setting, where a woman drives up to a remote petrol pump station for a can of cola.
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On Camera

YourTurn

Opinion

No Mamata Banerjee, women’s safety isn’t a curfew issue

Nootan Sharma -
For Indian women, the smallest unit of control becomes the family; the largest, the State. Both speak the same language.

Zubeen Garg saga is resembling Sushant Singh Rajput. Did we not learn our lesson?

China has left Germany behind in in automotive sector

Economy

Niti Aayog recommends fully decriminalising 12 offences under new I-T Act to ‘foster more trust’

Udit Bubna -
Recommendations appear in Niti Aayog’s Tax Policy Working Paper Series–II. It says there is a need to shift away from fear-based enforcement to trust-based governance.

Defence

India, UK sign £350 mn deal for Martlet. What are these Lightweight Multirole Missiles

Snehesh Alex Philip -
In service with the British military since 2019, it is also known as the Martlet missile. Ukrainians have also deployed these missiles against Russian troops.

National Interest

CJI, IPS, IAS & Homebound: A wake-up call 75 years in the making

Shekhar Gupta -
Education, reservations, govt jobs are meant to bring equality and dignity. That we are a long way from that is evident in the shoe thrown at the CJI and the suicide of Haryana IPS officer. The film Homebound has a lesson too.

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