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Wednesday, June 18, 2025
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Vigyapanti

Mainland China should see just how much the world’s changed. Their ads are 12 years behind

The desire to kiss the chef for a stupendous meal is a good creative device but the ad is in poor taste and does not keep up with the times at all.

Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells

Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.

Pepsi recreating Cindy Crawford’s ’92 campaign shows Indian cola ads have lost their fizz

It’s hard to imagine Pepsi's new ad in an Indian setting, where a woman drives up to a remote petrol pump station for a can of cola.

On Camera

Iran and Israel are fighting their demons, not a war. They are prisoners of their nightmares

The world needs leaders awake to the abyss that lies ahead of this Israel-Iran war. But there are no signs of any, not in Tehran or Tel Aviv, nor in Washington.

Three yrs since launch, govt-backed e-commerce network ONDC is a tortoise running with the hares

Built as a novel concept to ‘democratise’ e-commerce in India, ONDC has seen limited success in specific pockets. But it’s still an emerging player in a highly competitive market.

India’s 1st-of-its-kind INS Arnala set to guard coastal waters against submarine intrusions

New Delhi: The Indian Navy is set to commission INS Arnala, the country’s first Anti-Submarine Warfare Shallow Water Craft (ASW-SWC), at Visakhapatnam dockyard on...

India-Pakistan terms of engagement: H-word, M-word & the Trump hyphenation

Return to hyphenation is dreaded because our successive govts have laboured for three decades to rid us of what we see as the equivalence big powers used to draw between us and Pakistan. Three things follow.