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Friday, November 7, 2025
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Vigyapanti

Shreya Ghoshal, Sunidhi Chauhan making a taboo topic fun for kids in new Whisper period song

Part of Whisper’s fifth edition of ‘Keep Girls in School’ movement, the jingle's tune speaks directly to eight-year-olds in a language they understand.

Don’t let crooked teeth steal your spotlight. Toothsi by makeO ad has a clear message

The ad picks relatable characters to reach out to its target audience. Teenagers, corporate employees and marriage-ready adults.

Radhika Apte tells Indian women to buy condoms in Manforce ad. It’s their pleasure after all

In the 55-second commercial, Radhika Apte tells women that for them, 'a condom is your decision to never compromise on your pleasure, protection, and comfort'.

Time to retire Amul Macho’s ‘toing’. No sex appeal in Sidharth Malhotra’s underwear waistband

The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.

Zomato vs Zomato creates multiverse in advertising. Good content, bad marketing

Is it Zo-maa-to or Zo-mai-to? The CTA for other brands on Instagram is a major departure from advertising convention but has little universal value.

Fevicol’s ‘chipku chair’ campaign in Punjab is a lesson in sticking to brand language

People walking with stools stuck to their bottoms is only possible in cartoons – and Fevicol ads.

Federal Bank wants you to look forward to bank visits, new campaign moves away from apps

The tagline Rishta Aap Se Hai, Sirf App Se Nahi, is in line with the bank’s brand philosophy.

Candid, Instagram-worthy, real—Lenskart Karan Johar ads show how to feature celebrities right

Simply having celebrities endorse a product isn’t enough; there has to be a personal touch. Just see what Vimal Pan Masala, Dream 11, CRED, and Manyavar ads have done.

Mira Kapoor’s Schwarzkopf ad campaign is a confused mix of ideas and poor execution

You end up unconvinced to visit a store and pick Schwarzkopf.

Manforce AIDS campaign is confused about what to market—awareness or social responsibility

In 2020, Manforce campaign asked Indians to use condoms without thinking about the brand, a clever way to build goodwill. This time it has fallen short.

On Camera

Nur Jahan to Chand Bibi—Indian women in sports have been erased from history

Dice have been found dating to the Bronze Age in various Harappan sites in present-day northwest India and throughout Pakistan. And it’s very possible that some had female owners.

Vodafone Idea AGR case, explained: SC breather to cash-strapped telco & what it means for industry

Telecom industry keeping close tabs on the case. Government is single largest shareholder in Vodafone Idea, at 49 percent.

‘Let them see’: Putin says new nuclear-powered missiles in the making, in message to Washington

At a ceremony felicitating Russian military engineers, Putin highlights Moscow’s 'parity' in defence technologies for the next century.

Trump’s trade wars have rewritten powerplay, but India didn’t get the memo

This world is being restructured and redrawn by one man, and what’s his power? It’s not his formidable military. It’s trade. With China, it turned on him.