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Wednesday, August 27, 2025
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Vigyapanti

‘Zomato delivers on EV, delivers on time’—lazy tagline that fumbled a brilliant ad

While hits and misses are part of the trade, Zomato—for the most part— has a finger on the pulse.

Shreya Ghoshal, Sunidhi Chauhan making a taboo topic fun for kids in new Whisper period song

Part of Whisper’s fifth edition of ‘Keep Girls in School’ movement, the jingle's tune speaks directly to eight-year-olds in a language they understand.

Don’t let crooked teeth steal your spotlight. Toothsi by makeO ad has a clear message

The ad picks relatable characters to reach out to its target audience. Teenagers, corporate employees and marriage-ready adults.

Radhika Apte tells Indian women to buy condoms in Manforce ad. It’s their pleasure after all

In the 55-second commercial, Radhika Apte tells women that for them, 'a condom is your decision to never compromise on your pleasure, protection, and comfort'.

Time to retire Amul Macho’s ‘toing’. No sex appeal in Sidharth Malhotra’s underwear waistband

The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.

Zomato vs Zomato creates multiverse in advertising. Good content, bad marketing

Is it Zo-maa-to or Zo-mai-to? The CTA for other brands on Instagram is a major departure from advertising convention but has little universal value.

Fevicol’s ‘chipku chair’ campaign in Punjab is a lesson in sticking to brand language

People walking with stools stuck to their bottoms is only possible in cartoons – and Fevicol ads.

Federal Bank wants you to look forward to bank visits, new campaign moves away from apps

The tagline Rishta Aap Se Hai, Sirf App Se Nahi, is in line with the bank’s brand philosophy.

Candid, Instagram-worthy, real—Lenskart Karan Johar ads show how to feature celebrities right

Simply having celebrities endorse a product isn’t enough; there has to be a personal touch. Just see what Vimal Pan Masala, Dream 11, CRED, and Manyavar ads have done.

Mira Kapoor’s Schwarzkopf ad campaign is a confused mix of ideas and poor execution

You end up unconvinced to visit a store and pick Schwarzkopf.

On Camera

A vicious pest is teaching Americans a lesson on why global cooperation matters

The screwworm has breached the biological wall established in Panama over decades. The pest is relentlessly marching northwards—helped by Trump’s flailing foreign policy.

New insolvency frameworks to shorter timelines, how 2025 amendment bill proposes to transform IBC

New bill aims to fix key issues with IBC 2016, including delays & patchy implementation, and protect creditors, with window for genuine promoters to retain control of their companies.

CDS on differences on theaterisation—views welcome, final call to be in nation’s best interests

The Navy has always been on board with the theaterisation plan, but the Air Force feels splitting up air assets into several theatre commands is futile & will tie up critical systems.

That Oval Office picture for ages deserves closer Indian reading, with a geopolitical lens

Putin sees this as a victory. Europeans have decided to deal with Trump on his terms for the sake of the larger Western alliance. We look at the lessons for us in India.