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Friday, August 1, 2025
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Vigyapanti

Time to retire Amul Macho’s ‘toing’. No sex appeal in Sidharth Malhotra’s underwear waistband

The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.

Zomato vs Zomato creates multiverse in advertising. Good content, bad marketing

Is it Zo-maa-to or Zo-mai-to? The CTA for other brands on Instagram is a major departure from advertising convention but has little universal value.

Fevicol’s ‘chipku chair’ campaign in Punjab is a lesson in sticking to brand language

People walking with stools stuck to their bottoms is only possible in cartoons – and Fevicol ads.

Federal Bank wants you to look forward to bank visits, new campaign moves away from apps

The tagline Rishta Aap Se Hai, Sirf App Se Nahi, is in line with the bank’s brand philosophy.

Candid, Instagram-worthy, real—Lenskart Karan Johar ads show how to feature celebrities right

Simply having celebrities endorse a product isn’t enough; there has to be a personal touch. Just see what Vimal Pan Masala, Dream 11, CRED, and Manyavar ads have done.

Mira Kapoor’s Schwarzkopf ad campaign is a confused mix of ideas and poor execution

You end up unconvinced to visit a store and pick Schwarzkopf.

Manforce AIDS campaign is confused about what to market—awareness or social responsibility

In 2020, Manforce campaign asked Indians to use condoms without thinking about the brand, a clever way to build goodwill. This time it has fallen short.

New LIC ads are making the insurance agent jobs look cool. Not focusing on fear alone

The company has taken a humorous approach to selling what is possibly the most boring product that can land into a salesperson’s lap.

Internet is finding the BigBasket kid ‘irritating’ but the fault lies somewhere else

Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.

With Akshay Kumar making chhole, Catch masala ad on track to make kitchen more masculine, equal

The best thing about the Catch masala ad, which also stars Bhumi Pednekar, is that it makes no ‘statement’. It just normalises a man in a kitchen.

On Camera

Trump tariff forces India to shed illusion. Stop conflating status with power

India’s future lies in pragmatism. Protectionism must be phased out gradually, not in disruptive shocks.

BJP MPs go full throttle against Trump even as govt hails enduring India-US ties amid tariff tension

New Delhi: While the Indian government has made a measured response to the 25 percent trade tariff imposed by Donald Trump, many in the BJP...

India to get last of Spain-built C-295 next month, focus now on 1st India-made aircraft

New Delhi: The last of the C-295 transport aircraft that is replacing the ageing Avro fleet of the Indian Air Force (IAF) will be...

Modi’s Bharat vs Indira’s India: 11-yr report card of politics, diplomacy, economy, nationalism

As Narendra Modi becomes India’s second-longest consecutively serving Prime Minister, we look at how he compares with Indira Gandhi across four key dimensions.