The ad, announcing Varun Dhawan as Center Fresh’s new brand ambassador, attempts to tap into Gen Z’s mindset of ‘moving on from everything’. The execution, though, seems lazy.
Clinic Plus’ latest ad, released on Daughter’s Day, takes an old theme and delivers a fresh, emotional twist that hits home. It’s normalising the wish for a girl child.
While the ad effectively highlights Borosil’s core promise of preserving the freshness and appearance of food, it walks a fine line that may not sit well with everyone.
Marketing WeWork’s office spaces could have been a boring task. But Fundamental, the creative agency behind the ads, managed to build a relatable campaign.
ACKO has a knack for harnessing famous duos. They brought together Tamil rapper Arivu and Carnatic maestro Sanjay Subrahmanyan for a music video anthem called Chennai Kaaran.
In just a month, the video garnered over 10 million views on YouTube, and a sea of comments praising everything from the storyline and execution to the spot-on acting.
The first five videos of BlueStone’s #ThreesToOne campaign were funny but had no connection to the brand. The sixth video, released on Raksha Bandhan, tied everything together.
The heart of MakeMyTrip's ‘India: The Homecoming’ is a digital film that showcases the country’s transformation. It's part of the government's long-running ‘Incredible India!’ campaign.
The latest iteration of the campaign steps away from family and sibling ties. Instead, it draws attention to everyday interactions like those with newspaper vendors, general store owners.
In trade spats and geopolitical manoeuvres alike, China weathers the storm with the power of its narrative. Pseudonyms like Zhong Caiwen are an important part of it.
Recommendations appear in Niti Aayog’s Tax Policy Working Paper Series–II. It says there is a need to shift away from fear-based enforcement to trust-based governance.
In service with the British military since 2019, it is also known as the Martlet missile. Ukrainians have also deployed these missiles against Russian troops.
Education, reservations, govt jobs are meant to bring equality and dignity. That we are a long way from that is evident in the shoe thrown at the CJI and the suicide of Haryana IPS officer. The film Homebound has a lesson too.
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