The ad, announcing Varun Dhawan as Center Fresh’s new brand ambassador, attempts to tap into Gen Z’s mindset of ‘moving on from everything’. The execution, though, seems lazy.
Clinic Plus’ latest ad, released on Daughter’s Day, takes an old theme and delivers a fresh, emotional twist that hits home. It’s normalising the wish for a girl child.
While the ad effectively highlights Borosil’s core promise of preserving the freshness and appearance of food, it walks a fine line that may not sit well with everyone.
Marketing WeWork’s office spaces could have been a boring task. But Fundamental, the creative agency behind the ads, managed to build a relatable campaign.
ACKO has a knack for harnessing famous duos. They brought together Tamil rapper Arivu and Carnatic maestro Sanjay Subrahmanyan for a music video anthem called Chennai Kaaran.
In just a month, the video garnered over 10 million views on YouTube, and a sea of comments praising everything from the storyline and execution to the spot-on acting.
The first five videos of BlueStone’s #ThreesToOne campaign were funny but had no connection to the brand. The sixth video, released on Raksha Bandhan, tied everything together.
The heart of MakeMyTrip's ‘India: The Homecoming’ is a digital film that showcases the country’s transformation. It's part of the government's long-running ‘Incredible India!’ campaign.
The latest iteration of the campaign steps away from family and sibling ties. Instead, it draws attention to everyday interactions like those with newspaper vendors, general store owners.
WhatsApp's previous privacy campaign ads show the potential for impactful storytelling but the recent effort indicates that the brand might need to reevaluate its creative approach.
In a country where unemployment is at a historic high, the national anxiety isn’t about jobs — it’s about reach. Aspirations have shifted from employment to engagement, from careers to content.
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