The ad was more than just a promotion. It transformed an everyday activity into a playful, mini science experiment that surprised and delighted readers over their morning coffee.
Despite all the fun Mentos and Ogilvy West promise, the commercial is bland and devoid of any storytelling. And the most important part of an engaging ad—humour—is missing.
WhatsApp’s privacy commercials previously struggled to seamlessly incorporate the application’s security features. But this time around, things fell into place for the brand.
The ‘Will of Change,’ campaign, created by Ogilvy Bengaluru, backs its initiative with data — only 7 per cent of daughters receive an equal inheritance through a will.
The ad, announcing Varun Dhawan as Center Fresh’s new brand ambassador, attempts to tap into Gen Z’s mindset of ‘moving on from everything’. The execution, though, seems lazy.
Clinic Plus’ latest ad, released on Daughter’s Day, takes an old theme and delivers a fresh, emotional twist that hits home. It’s normalising the wish for a girl child.
In March 2012, scholar and art historian Kapila Vatsyayan delivered a speech after receiving the 4th Thalia Prize, explaining the interdependence of different art forms — theatre, dance to music.
SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.
This is the first major attack on central security forces since last November, when a CRPF jawan was killed and four were injured in an ambush in Jiribam on Manipur-Assam border.
Many really smart people now share the position that playing cricket with Pakistan is politically, strategically and morally wrong. It is just a poor appreciation of competitive sport.
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