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Boat’s ad countering ‘Made in China’ claims is bold and witty. It shuts the critics up

The brand attempted to reshape consumer perceptions about its identity and manufacturing philosophy. And, it did manage to do the job.

Myntra FWD ad is too cool with Gukesh, Viswanathan Anand. Who knew they could act

No one saw the collaboration between ‘Gukesh and Vishy sir’ coming. The new Myntra FWD ad now has over three million views.

Karan Johar and Ananya Panday endorsing Rajdhani Besan. Who came up with this PR disaster?

Aishwarya Rai Bachchan and L’Oreal Paris, Virat Kohli and Puma, Ranveer Singh and Pepsi—these pairings click as they create an instant connection.

BGMI knows its gamer audience very well. Latest campaign celebrates World Introvert Day

The one-minute ad features actor and film editor Sangeeth Prathap, who was last seen in the 2024 Malayalam hit, Premalu. It's crisp, relatable and conveys the message.

What does the extra ‘w’ in Groww mean? New ad answers in a poem

Little is known about the copywriter behind the ad, but the audience is demanding a raise for them.

Swiggy Instamart’s New Year ad is a total buzzkill. Even Himesh Reshammiya couldn’t save it

Over the past two years, Swiggy Instamart has established itself as a frontrunner in creative advertising, consistently delivering commercials that blend humour and sharp storytelling.

IKEA’s closet experience, 5 Star’s AI disruption—a look back at the best ads of 2024

From hidden messages in newspapers to metro announcements, brands surprised the audience with unexpected collaborations and bold creative moves. They weren’t afraid to push boundaries.

YouTube India is using Komolika, Prerna & Ganji Chudail to target millennials & Gen Z

Previously, YouTube collaborated with actor Anup Soni on a spoof of his ‘Crime Patrol’ series. Like the Prerna-Komolika ad, this one was also a hit.

Yes Madam’s ‘fake firing’ stunt is a lesson on how not to do shock marketing

Yes Madam landed in hot water when a controversial "internal email" surfaced online. All employees who complained of being stressed were fired.

Cadbury 5 Star new ad flips the script on AI. It is humorous, perfectly timed

The campaign addresses AI-related concerns in a way that resonates with the audiences grown weary of tech-driven monotony.

On Camera

Skin cancer is no more an ‘old person’s disease’

The sun isn’t acting alone—it has an accomplice in pollution. Environmental toxins weaken our skin’s natural barrier.

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

60 yrs on, veterans recall lessons from 1965 India-Pakistan war. ‘Equipment alone doesn’t win battles’

A common thread runs through the memories of soldiers of the 1965 war—ingenuity, courage and camaraderie that withstood an apparently technologically superior foe.

India doesn’t give walkovers to Pakistan in war. Here’s why it shouldn’t do it in cricket either

Many really smart people now share the position that playing cricket with Pakistan is politically, strategically and morally wrong. It is just a poor appreciation of competitive sport.