Murthy returned to Voltas ads after six years to promote Voltas’ new line of SmartAir ACs, with the campaign, ‘Shor Kam, Kaam Zyada’. But did anyone miss him?
The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.
Swiggy Instamart, Britannia, Phillips and a few others turned the joke into quick, clever content. Britannia even rolled out an exclusive ‘Prashant pack’.
The campaign unfolds through a series of quirky films featuring Australian cricketer Travis Head and his gang of ‘Baddies’ pulling off playful pranks on rival cricket teams.
Traya could’ve hired any seasoned narrator, but they chose Akhtar—who, at the age of 80, still sports a full head of hair. It’s not a coincidence but a mindful move by the brand.
Fake Bollywood teasers from brands once fooled fans. Now, instead of building anticipation, they get eye-rolls and comments like, 'Let me guess—another ad?'
The new campaign revolves around the theme of “acts of kindness” and encourages people to look beyond their differences. It manages to capture the essence of unity in linguistic diversity.
I don’t believe that the US-India relationship has deteriorated beyond repair. There are ways of handling Trump, even if the Pakistanis have outplayed us this year.
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