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Wednesday, August 27, 2025
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Vigyapanti

Flipkart hasn’t learned from past mistakes. New ad uses a poor, paralysed man as punchline

The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.

Center Fruit’s ‘Laplapalap’ has a new voice. It’s coming from a Paytm soundbox

The commercial shows how the Paytm voicenote, which is heard after every successful payment, gets a Center Fruit twisṭ̣ adding fun to routine purchases.

Boomer failed to capitalise on Bumrah’s star power. Its lollipop ad is painful to watch

Created by the DDB Mudra Group, the new commercial appears to be Boomer’s weakest campaign yet. The script feels rushed, last-minute work without caring for creativity.

Voltas mascot Murthy never clicked. His broken Hindi isn’t cute anymore

Murthy returned to Voltas ads after six years to promote Voltas’ new line of SmartAir ACs, with the campaign, ‘Shor Kam, Kaam Zyada’. But did anyone miss him?

Joy face wash ad shows why Shah Rukh Khan deserves the ‘ladies’ man’ title

With the 2005 Lux ad, Shah Rukh Khan became the first male actor to endorse a women’s beauty product in India.

Hrithik Roshan’s RuPay collab is a lesson for advertisers. Celebrity charm doesn’t work anymore

Brands must realise that the social media generation isn’t delusional. They won’t buy that Rani Mukerji uses Dabur Amla Hair Oil.

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

‘Prashant’ trend shows how advertising is changing—influencers, meme pages hold the power

Swiggy Instamart, Britannia, Phillips and a few others turned the joke into quick, clever content. Britannia even rolled out an exclusive ‘Prashant pack’.

Uber hits a six with new IPL campaign—creates buzz, builds connection

The campaign unfolds through a series of quirky films featuring Australian cricketer Travis Head and his gang of ‘Baddies’ pulling off playful pranks on rival cricket teams.

Traya Health is using an old ad format with a new twist—Javed Akhtar’s voice

Traya could’ve hired any seasoned narrator, but they chose Akhtar—who, at the age of 80, still sports a full head of hair. It’s not a coincidence but a mindful move by the brand.

On Camera

Sergio Gor as US envoy raises red flags. Delhi must read the signal, be optimistic

Delhi must see opportunity in the new envoy, to be prepared for hurdles, yet be forward-looking and free of preconceived notions that could spoil any chances of a breakthrough.

New insolvency frameworks to shorter timelines, how 2025 amendment bill proposes to transform IBC

New bill aims to fix key issues with IBC 2016, including delays & patchy implementation, and protect creditors, with window for genuine promoters to retain control of their companies.

‘Not troop size or weapons but tech matters, need to prepare for long conflicts’—Rajnath Singh

At Ran Samvad seminar, defence minister spoke about reasons behind success of Op Sindoor, explained how warfare changed in real time & called for upgradation of tech & cyber infra.

That Oval Office picture for ages deserves closer Indian reading, with a geopolitical lens

Putin sees this as a victory. Europeans have decided to deal with Trump on his terms for the sake of the larger Western alliance. We look at the lessons for us in India.