Nike’s inclination toward femvertising isn’t new. In 2016, it launched the Da Da Ding campaign portraying the power of Indian women. Directed by Francois Rousselet, the campaign was a hit.
P&G Shiksha’s latest campaign was about showing that a lack of basic knowledge is no laughing matter, it’s a learning gap. ‘Would you still be laughing if it was your own child,’ asks Rahul Dua.
Castrol India has maximised their star's potential, extracting every ounce of value from the collaboration. The product doesn't limit the ad's creativity.
Part of Whisper’s fifth edition of ‘Keep Girls in School’ movement, the jingle's tune speaks directly to eight-year-olds in a language they understand.
In the 55-second commercial, Radhika Apte tells women that for them, 'a condom is your decision to never compromise on your pleasure, protection, and comfort'.
The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.
Israeli Prime Minister Benjamin Netanyahu has no intention of being drawn into another attritional war with Hezbollah. His commanders they are unlikely to win.
Under this model, battery is provided to EV owners on a subscription basis or lease. With more people open to buying EV cars, the lower upfront cost could likely drive wider acceptance.
The armoured platform is India's first amphibious infantry combat wheeled vehicle. Last year, the Royal Moroccan Armed Forces had procured 90 military trucks from the Tata Group.
How come Indonesia, Malaysia, Turkey and Sri Lanka remain constitutional, democratic and stable despite Islam and Buddhism respectively, but Pakistan, Bangladesh and Myanmar don’t?
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