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Saturday, December 20, 2025

Brandma

Rajdoot was for weak boys, Bullet for macho men: Yezdi was everyman’s ‘forever bike’

Jawa Motorcycles’ Yezdi built a cult around it in times of its two famed rivals but legal and financial troubles hold back its relaunch now.

Beep. Play. Repeat: How the pager pushed Indian professionals to become savvy

Unlike the West, where pagers were considered a downmarket product, in India, they became a status symbol.

How a salt brand named after a British explorer took on the ‘desh ka namak’

Tata Salt promoted itself as the ‘iodised salt’, but Captain Cook raced ahead by positioning itself as the ‘free flowing, iodised salt’.

Chal Meri Luna: How India’s first moped gave Bharat its wings

Its unique ad campaign focused on ordinary Indians who were on the cusp of progress.

Liril and Lalitaji: A tale of two ads and how they captured India’s attention

The two ads created by Alyque Padamsee showed India at the cusp of change.

How Godrej typewriters scripted modern Indian history

For Prime Minister Jawaharlal Nehru, its launch was the symbol of an independent and industrialised India. 

Why India’s classic sedan Premier Padmini will never lose its charm

Long after its glorious run, many an owner has remained loyal to the Premier Padmini.

Crowning Glory: A soap that took on Indian sanskar with a little help from Dimple Kapadia

Godrej’s soap-cum-shampoo Crowning Glory may have disappeared, but memories of its ad remain.

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.

So long Chellaram Parker, and thanks for the stained pockets

Indian students used Chelpark ink and pens back when good handwriting also meant good character.

On Camera

Modi govt’s repeal of MGNREGA is all about extracting money from states, not reform

The claim that VB-GRAMG provides an employment guarantee is incorrect. The only guarantee is to 'empower' the Centre to allow partial implementation in notified areas alone.

China is taking India to WTO over subsidies, again. Here’s what it’s arguing before trade body

Dispute will now move to consultative process, which allows the two sides to come to an amicable agreement within 60 days.

Israel has ‘realised who its real friend is’, eyes defence expansion in India amid arms curbs by others

It is argued that India-Israel ties are moving from buyer–seller dynamic to one focused on joint development & manufacturing partnership, a shift 'more durable' than traditional arms sales.

India’s top airline just handed sarkar the keys. That’s IndiGo’s real ‘crime’

Don’t blame misfortune. This is colossal incompetence and insensitivity. So bad, heads would have rolled even in the old PSU-era Indian Airlines and Air India.