scorecardresearch
Thursday, April 25, 2024

Brandma

Rajdoot was for weak boys, Bullet for macho men: Yezdi was everyman’s ‘forever bike’

Jawa Motorcycles’ Yezdi built a cult around it in times of its two famed rivals but legal and financial troubles hold back its relaunch now.

Beep. Play. Repeat: How the pager pushed Indian professionals to become savvy

Unlike the West, where pagers were considered a downmarket product, in India, they became a status symbol.

How a salt brand named after a British explorer took on the ‘desh ka namak’

Tata Salt promoted itself as the ‘iodised salt’, but Captain Cook raced ahead by positioning itself as the ‘free flowing, iodised salt’.

Chal Meri Luna: How India’s first moped gave Bharat its wings

Its unique ad campaign focused on ordinary Indians who were on the cusp of progress.

Liril and Lalitaji: A tale of two ads and how they captured India’s attention

The two ads created by Alyque Padamsee showed India at the cusp of change.

How Godrej typewriters scripted modern Indian history

For Prime Minister Jawaharlal Nehru, its launch was the symbol of an independent and industrialised India. 

Why India’s classic sedan Premier Padmini will never lose its charm

Long after its glorious run, many an owner has remained loyal to the Premier Padmini.

Crowning Glory: A soap that took on Indian sanskar with a little help from Dimple Kapadia

Godrej’s soap-cum-shampoo Crowning Glory may have disappeared, but memories of its ad remain.

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.

So long Chellaram Parker, and thanks for the stained pockets

Indian students used Chelpark ink and pens back when good handwriting also meant good character.

On Camera

Rajkummar Rao must keep his chin up. Questions will be asked and he’s no victim

Rajkummar Rao now looks pretty much unrecognisable. It doesn’t take much to deduce that eyebrows will be raised, and questions will be asked about his face.

Kotak Mahindra Bank shares drop 10% after RBI bans it from taking new customers via digital channels

The private lender's shares tumbled to be top Nifty 50 loser after India's central bank barred it from taking on new customers through online and mobile banking channels.

Russia-Ukraine war a gold mine for US, British defence firms — sales rocket, stock prices soar

Such has been the growth in the defence sector that companies are spending billions of dollars on buying back their own shares with record number of orders in pipeline and counting.

These 6 states are key for Modi’s ‘400 paar’ target. They’re also where Opposition can stop him

While this contest looks so predictable in large swathes of our political landscape, it is also more keenly contested than 2019 in some states.