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Monday, October 13, 2025
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Vigyapanti

YouTube India is using Komolika, Prerna & Ganji Chudail to target millennials & Gen Z

Previously, YouTube collaborated with actor Anup Soni on a spoof of his ‘Crime Patrol’ series. Like the Prerna-Komolika ad, this one was also a hit.

Yes Madam’s ‘fake firing’ stunt is a lesson on how not to do shock marketing

Yes Madam landed in hot water when a controversial "internal email" surfaced online. All employees who complained of being stressed were fired.

Cadbury 5 Star new ad flips the script on AI. It is humorous, perfectly timed

The campaign addresses AI-related concerns in a way that resonates with the audiences grown weary of tech-driven monotony.

Coca-Cola failed to leverage AI. Its new Christmas ad feels lifeless, hollow

The ad rushes through its shots so quickly that viewers barely have time to process what’s unfolding on the screen.

Flipkart’s new newspaper ad breaks mould of mundane print advertising, offers a ray of hope

The ad was more than just a promotion. It transformed an everyday activity into a playful, mini science experiment that surprised and delighted readers over their morning coffee.

Mentos is not saying ‘yes to fresh’. New campaign is a yawn

Despite all the fun Mentos and Ogilvy West promise, the commercial is bland and devoid of any storytelling. And the most important part of an engaging ad—humour—is missing.

Metro Shoes new ad on ‘modern masculinity’ is uninspired, dated. Others did it better

The audience is now accustomed to deeper, more socially relevant content, and is demanding more from brands.

Cybersecurity is the hot new thing in WhatsApp, Meta, Airtel ads. And there’s a clear winner

WhatsApp’s privacy commercials previously struggled to seamlessly incorporate the application’s security features. But this time around, things fell into place for the brand.

Sunfeast Mom’s Magic ad boldly takes on India’s inheritance bias. It seems forced, cliched

The ‘Will of Change,’ campaign, created by Ogilvy Bengaluru, backs its initiative with data — only 7 per cent of daughters receive an equal inheritance through a will.

You can’t escape Jeevansathi. Delhi Metro is playing matchmaker this wedding season

As the wedding season approaches, Jeevansathi decided to add a little humour and relatability to the daily commute.

On Camera

China countering Trump with narrative swagger. This is what 8 ‘Zhong Caiwen’ editorials say

In trade spats and geopolitical manoeuvres alike, China weathers the storm with the power of its narrative. Pseudonyms like Zhong Caiwen are an important part of it.

Niti Aayog recommends fully decriminalising 12 offences under new I-T Act to ‘foster more trust’

Recommendations appear in Niti Aayog’s Tax Policy Working Paper Series–II. It says there is a need to shift away from fear-based enforcement to trust-based governance.

India, UK sign £350 mn deal for Martlet. What are these Lightweight Multirole Missiles

In service with the British military since 2019, it is also known as the Martlet missile. Ukrainians have also deployed these missiles against Russian troops.

CJI, IPS, IAS & Homebound: A wake-up call 75 years in the making

Education, reservations, govt jobs are meant to bring equality and dignity. That we are a long way from that is evident in the shoe thrown at the CJI and the suicide of Haryana IPS officer. The film Homebound has a lesson too.