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Vigyapanti

Center Fresh new ad so subpar even Varun Dhawan’s cute antics couldn’t give it lustre

The ad, announcing Varun Dhawan as Center Fresh’s new brand ambassador, attempts to tap into Gen Z’s mindset of ‘moving on from everything’. The execution, though, seems lazy.

Clinic Plus campaigns mix haircare with heart. Pregnant mother wishes for daughter in new ad

Clinic Plus’ latest ad, released on Daughter’s Day, takes an old theme and delivers a fresh, emotional twist that hits home. It’s normalising the wish for a girl child.

Borosil’s new ad goes back to the old glass vs plastic debate. This time mocks many Indians too

While the ad effectively highlights Borosil’s core promise of preserving the freshness and appearance of food, it walks a fine line that may not sit well with everyone.

WeWork has the perfect hook for its new ad—stifling offices, deceitful bosses

Marketing WeWork’s office spaces could have been a boring task. But Fundamental, the creative agency behind the ads, managed to build a relatable campaign.

Saif-Sara, Munna bhai-Circuit—Acko has a foolproof way to market insurance

ACKO has a knack for harnessing famous duos. They brought together Tamil rapper Arivu and Carnatic maestro Sanjay Subrahmanyan for a music video anthem called Chennai Kaaran.

Canva brings back old trend in ‘Dil Se Design Tak’ campaign—short films with big emotions

In just a month, the video garnered over 10 million views on YouTube, and a sea of comments praising everything from the storyline and execution to the spot-on acting.

BlueStone’s latest ad campaign celebrates the third wheel in a relationship

The first five videos of BlueStone’s #ThreesToOne campaign were funny but had no connection to the brand. The sixth video, released on Raksha Bandhan, tied everything together.

MakeMyTrip wants Indians to come back home. It’s asking in Gulzar’s voice

The heart of MakeMyTrip's ‘India: The Homecoming’ is a digital film that showcases the country’s transformation. It's part of the government's long-running ‘Incredible India!’ campaign.

A yellow raincoat in an Amazon package—how the brand ‘delivered the love’ this monsoon

The latest iteration of the campaign steps away from family and sibling ties. Instead, it draws attention to everyday interactions like those with newspaper vendors, general store owners.

WhatsApp overplayed its privacy campaign—latest ad feels like a drag

WhatsApp's previous privacy campaign ads show the potential for impactful storytelling but the recent effort indicates that the brand might need to reevaluate its creative approach.

On Camera

Trump tariff forces India to shed illusion. Stop conflating status with power

India’s future lies in pragmatism. Protectionism must be phased out gradually, not in disruptive shocks.

BJP MPs go full throttle against Trump even as govt hails enduring India-US ties amid tariff tension

New Delhi: While the Indian government has made a measured response to the 25 percent trade tariff imposed by Donald Trump, many in the BJP...

India to get last of Spain-built C-295 next month, focus now on 1st India-made aircraft

New Delhi: The last of the C-295 transport aircraft that is replacing the ageing Avro fleet of the Indian Air Force (IAF) will be...

Modi’s Bharat vs Indira’s India: 11-yr report card of politics, diplomacy, economy, nationalism

As Narendra Modi becomes India’s second-longest consecutively serving Prime Minister, we look at how he compares with Indira Gandhi across four key dimensions.