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Thursday, August 28, 2025
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Vigyapanti

Cybersecurity is the hot new thing in WhatsApp, Meta, Airtel ads. And there’s a clear winner

WhatsApp’s privacy commercials previously struggled to seamlessly incorporate the application’s security features. But this time around, things fell into place for the brand.

Sunfeast Mom’s Magic ad boldly takes on India’s inheritance bias. It seems forced, cliched

The ‘Will of Change,’ campaign, created by Ogilvy Bengaluru, backs its initiative with data — only 7 per cent of daughters receive an equal inheritance through a will.

You can’t escape Jeevansathi. Delhi Metro is playing matchmaker this wedding season

As the wedding season approaches, Jeevansathi decided to add a little humour and relatability to the daily commute.

North Korea tourism ad is unsettling. Like an awkward Baywatch with Russians in bikinis

The video, posted on the Reddit thread 'r/northkorea,' shows young Russians reveling in the sun in one of the world’s most secluded countries.

Center Fresh new ad so subpar even Varun Dhawan’s cute antics couldn’t give it lustre

The ad, announcing Varun Dhawan as Center Fresh’s new brand ambassador, attempts to tap into Gen Z’s mindset of ‘moving on from everything’. The execution, though, seems lazy.

Clinic Plus campaigns mix haircare with heart. Pregnant mother wishes for daughter in new ad

Clinic Plus’ latest ad, released on Daughter’s Day, takes an old theme and delivers a fresh, emotional twist that hits home. It’s normalising the wish for a girl child.

Borosil’s new ad goes back to the old glass vs plastic debate. This time mocks many Indians too

While the ad effectively highlights Borosil’s core promise of preserving the freshness and appearance of food, it walks a fine line that may not sit well with everyone.

WeWork has the perfect hook for its new ad—stifling offices, deceitful bosses

Marketing WeWork’s office spaces could have been a boring task. But Fundamental, the creative agency behind the ads, managed to build a relatable campaign.

Saif-Sara, Munna bhai-Circuit—Acko has a foolproof way to market insurance

ACKO has a knack for harnessing famous duos. They brought together Tamil rapper Arivu and Carnatic maestro Sanjay Subrahmanyan for a music video anthem called Chennai Kaaran.

Canva brings back old trend in ‘Dil Se Design Tak’ campaign—short films with big emotions

In just a month, the video garnered over 10 million views on YouTube, and a sea of comments praising everything from the storyline and execution to the spot-on acting.

On Camera

Severe Hyderabad internet outages make it an IT hub without the IT part

Many offices in Telangana have asked their employees to work from home because of heavy rainfall, but it has become impossible due to the internet outages.

‘Not just Russian oil, India tapped us along on trade deal,’ says US treasury secy Scott Bessent

New Delhi: The US is not worried about the rupee “becoming a reserve currency” given that it is at an all-time low versus the...

CDS on differences on theaterisation—views welcome, final call to be in nation’s best interests

The Navy has always been on board with the theaterisation plan, but the Air Force feels splitting up air assets into several theatre commands is futile & will tie up critical systems.

That Oval Office picture for ages deserves closer Indian reading, with a geopolitical lens

Putin sees this as a victory. Europeans have decided to deal with Trump on his terms for the sake of the larger Western alliance. We look at the lessons for us in India.