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Wednesday, November 26, 2025

Brandma

‘Mera sapna, meri Maruti’ — how a car became the status symbol of a young, working India

Sleek, colourful Maruti 800 was a rock star in India among Ambassadors and Premier Padminis.

Murphy Radio and a bonny baby are what pre-TV Indian memories are made of

Murphy Radio and the child on its ads are what Indian memories are made of.

Binaca was a brand that brought toothpaste and music together

Binaca toothpaste ruled at a time when radio was king in India.

Campa Cola was India’s answer to Coca-Cola and was the perfect fit

Campa Cola promised ‘the great Indian taste’ and was young India’s drink of choice.

This car was the original Ambassador of Make in India

Ambassador was the enduring symbol of post-Independence India.

HMT watch was all about sturdy functionality, and then India changed

HMT’s catchy advertising campaign centred on the ‘unity in diversity’ theme.

On Camera

Sabarimala administration is stuck in the 1960s

If administrators and political actors continue to rely on ritual rhetoric, temporary fixes, and reactive policing, the shrine’s vulnerabilities will deepen.

Vehicles, TVs, mobile phones—PM EAC report shows rural India is catching up with urban consumers

Rural ownership of motor vehicles jumped from 19 percent in 2011-2012 to 59 percent in 2023-2024, while urban rose from 40 percent to 68 percent during the same time period, study by two members of PM-EAC says.

General secrets from frozen peaks: A Kargil veteran reveals what politically correct writers left out

At the Jindal Literature Festival, Maj Gen (Retd) Lakhwinder Singh reveals secrets from 25 years ago, speaking about the decision that outwitted Musharraf and changed the course of the war. 

A tribute to Tejas. India’s delay culture is the real enemy in the skies

It is a brilliant, reasonably priced, and mostly homemade aircraft with a stellar safety record; only two crashes in 24 years since its first flight. But its crash is a moment of introspection.