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Tuesday, December 23, 2025
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Brandma

Rajdoot was for weak boys, Bullet for macho men: Yezdi was everyman’s ‘forever bike’

Himani Chandna -
Jawa Motorcycles’ Yezdi built a cult around it in times of its two famed rivals but legal and financial troubles hold back its relaunch now.
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Beep. Play. Repeat: How the pager pushed Indian professionals to become savvy

Mahua Venkatesh -
Unlike the West, where pagers were considered a downmarket product, in India, they became a status symbol.
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How a salt brand named after a British explorer took on the ‘desh ka namak’

Himani Chandna -
Tata Salt promoted itself as the ‘iodised salt’, but Captain Cook raced ahead by positioning itself as the ‘free flowing, iodised salt’.
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Chal Meri Luna: How India’s first moped gave Bharat its wings

Mahua Venkatesh -
Its unique ad campaign focused on ordinary Indians who were on the cusp of progress.
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Liril and Lalitaji: A tale of two ads and how they captured India’s attention

Mahua Venkatesh -
The two ads created by Alyque Padamsee showed India at the cusp of change.
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How Godrej typewriters scripted modern Indian history

Himani Chandna -
For Prime Minister Jawaharlal Nehru, its launch was the symbol of an independent and industrialised India. 
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Why India’s classic sedan Premier Padmini will never lose its charm

Himani Chandna -
Long after its glorious run, many an owner has remained loyal to the Premier Padmini.
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Crowning Glory: A soap that took on Indian sanskar with a little help from Dimple Kapadia

Mahua Venkatesh -
Godrej’s soap-cum-shampoo Crowning Glory may have disappeared, but memories of its ad remain.
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‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Himani Chandna -
Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.
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So long Chellaram Parker, and thanks for the stained pockets

Neera Majumdar -
Indian students used Chelpark ink and pens back when good handwriting also meant good character.
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On Camera

YourTurn

Opinion

Bondi Beach, Bangladesh lynching — once again, the elephant in the room will be side-stepped

Meenakashi Lekhi -
Perhaps there is need for a moral ‘jihad’ against those indulging in the promulgation of terror in the name of religion.

Bengaluru & Hyderabad share many of Dubai’s characteristics. Why they don’t function the same

India’s PDS isn’t future-ready. It needs five major reforms

Economy

China is taking India to WTO over subsidies, again. Here’s what it’s arguing before trade body

Keshav Padmanabhan -
Dispute will now move to consultative process, which allows the two sides to come to an amicable agreement within 60 days.

Defence

Turkiye delivers second MILGEM-class corvette Khaibar to Pakistan Navy, two others in making

Vaibhav Pant -
Contract for construction of four MILGEM-class ships was signed in 2018. PNS Bedir is to be delivered by June 2026, while PNS Tariq is due for delivery in first quarter of 2027.

National Interest

Dhurandhar shows hard cinema is soft power and Pakistan is unapologetically the target

Shekhar Gupta -
If Pathaan gave both conservatives and liberals room to hide, Dhurandhar extends no such courtesy. Aditya Dhar ripped open that tent of hypocrisy and turned the knife.

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