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Tuesday, November 4, 2025

Brandma

Rajdoot was for weak boys, Bullet for macho men: Yezdi was everyman’s ‘forever bike’

Jawa Motorcycles’ Yezdi built a cult around it in times of its two famed rivals but legal and financial troubles hold back its relaunch now.

Beep. Play. Repeat: How the pager pushed Indian professionals to become savvy

Unlike the West, where pagers were considered a downmarket product, in India, they became a status symbol.

How a salt brand named after a British explorer took on the ‘desh ka namak’

Tata Salt promoted itself as the ‘iodised salt’, but Captain Cook raced ahead by positioning itself as the ‘free flowing, iodised salt’.

Chal Meri Luna: How India’s first moped gave Bharat its wings

Its unique ad campaign focused on ordinary Indians who were on the cusp of progress.

Liril and Lalitaji: A tale of two ads and how they captured India’s attention

The two ads created by Alyque Padamsee showed India at the cusp of change.

How Godrej typewriters scripted modern Indian history

For Prime Minister Jawaharlal Nehru, its launch was the symbol of an independent and industrialised India. 

Why India’s classic sedan Premier Padmini will never lose its charm

Long after its glorious run, many an owner has remained loyal to the Premier Padmini.

Crowning Glory: A soap that took on Indian sanskar with a little help from Dimple Kapadia

Godrej’s soap-cum-shampoo Crowning Glory may have disappeared, but memories of its ad remain.

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.

So long Chellaram Parker, and thanks for the stained pockets

Indian students used Chelpark ink and pens back when good handwriting also meant good character.

On Camera

SRK is more Johnny Depp than Depp

SRK's impromptu party looked refreshingly ‘normal’ and as cool as the Birthday Boy himself. King of Kool could be another tag for the man who once declared himself 'the last of the stars'.

Nvidia worth $5 trillion: What does it mean for the market?

The chipmaker at the heart of the AI revolution may be the most influential stock in Wall Street history. Nvidia has been the primary driver of the market’s gains since the start of 2023.

Launch of India’s heaviest comms satellite is a level up for its soaring military ambitions. Here’s how

ISRO’s LMV3 rocket set off the CMS-03 satellite from Sriharikota Sunday. It weighs 4,410 kg, will primarily serve Indian Navy and has a life of at least 15 years.

Trump’s trade wars have rewritten powerplay, but India didn’t get the memo

This world is being restructured and redrawn by one man, and what’s his power? It’s not his formidable military. It’s trade. With China, it turned on him.