Mohali (Punjab) [India] July 20 : Japam, the innovative spiritual eCommerce brand, is revolutionizing the authenticity and transparency of spiritual products by seamlessly integrating cutting-edge technology with time-honoured traditions. The company’s ground breaking Batch Test Report (BTR) process and unique ‘Siddhi Process’ are setting new standards in the industry.
Ensuring Quality Through Science: The BTR Process
Japam’s commitment to authenticity begins with its rigorous BTR process for Rudraksha wearables:
- Batch Segregation: Rudraksha products are carefully sorted into distinct batches.
- Lab Testing: Samples from each batch undergo comprehensive testing in accredited laboratories.
- BTR Card Generation: Using proprietary technology, Japam creates unique BTR cards for every product.
- Dynamic QR Codes: Each BTR card features a QR code linking customers directly to the original lab test certificate for their product’s batch.
“Our BTR process offers unprecedented transparency,” says Ritoban Chakrabarti, Founder and CEO of Japam. “Customers can instantly verify the authenticity and quality of their Rudraksha products with a simple scan.”
Infusing Spiritual Energy:
The Siddhi Process Japam’s innovative ‘Siddhi Process’ allows customers to order spiritually energized products from the comfort of their homes:
- Sacred Location: Product batches are taken to the revered Shiv Manas Mandir in Chandigarh, India.
- Pran Pratishtha Ceremony: A traditional “Pran Pratishtha” ritual is performed by the temple priest, believed to imbue the products with divine energy.
- Siddhi Prakriya Report (SPR): Japam generates SPR cards for each energized product.
- Video Verification: The SPR card’s QR code links to a video of the actual Siddhi ritual being performed at the temple. “The Siddhi Process bridges the gap between online shopping and traditional spiritual practices,” explains Ritoban. “It’s a game-changer for those seeking authentic, energized spiritual products without leaving their homes.”
Merging Technology and Tradition
Japam’s approach addresses the growing demand for authenticity in the spiritual products market. By leveraging technology to provide verifiable quality assurance and incorporating traditional spiritual practices, Japam is setting a new industry standard.
“Our customers are discerning spiritual seekers who value both the mystical properties of these objects and assurance of their quality and authenticity,” Ritoban adds. “With our BTR and Siddhi processes, we’re meeting both these needs in an innovative way.”
Looking Ahead
As Japam continues to grow, the company plans to expand its use of technology in other areas, including operational efficiency for cost reduction and use of live media connected with social platforms. However, the company remains committed to balancing these technological advancements with respect for traditional spiritual practices.
“We’re excited about the future of spiritual commerce,” Ritoban concludes. “By continuing to innovate while honouring ancient tradition, we believe we can make authentic spiritual tools and practices more accessible to Indians.”
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