Talking about the downfall of a beloved brand without mentioning the impact of its changing ownership to the current private equity firm Aurelius is incomplete. Private equity and large hedge funds failed to care about the soul or mission of the company. It’s a brand with immense recall value and an inclusive branding that could’ve very well stood the test of time.
Talking about the downfall of a beloved brand without mentioning the impact of its changing ownership to the current private equity firm Aurelius is incomplete. Private equity and large hedge funds failed to care about the soul or mission of the company. It’s a brand with immense recall value and an inclusive branding that could’ve very well stood the test of time.