PNN
Chennai (Tamil Nadu) [India], November 27: In the luxurious world of jewellery, the story of Sumangali Jewellers is nothing short of remarkable. Nestled in a quaint town in Tamil Nadu with a modest population of 5,000, this jeweller has defied geographic constraints, emerging as a powerhouse with an 8000 sq.ft store and a global clientele extending from Hyderabad, Tirupathi, and Bangalore to the UK and US.
Established in 1971 as a micro jeweller, Sumangali Jewellers swiftly garnered a reputation as a trusted name that resonates with purity, quality, and transparent fixed-rate pricing. While the location of a business is often a critical factor in scaling, especially for brick-and-mortar stores, Sumangali Jewellers has rewritten the rules, proving that excellence transcends geographical boundaries.
Specializing in exclusive collections tailored for South Indian brides, the store’s focus on design customization and a steadfast commitment to fair pricing has resonated with customers, ensuring complete satisfaction and exceptional value for money. Boasting a customer base of over 3 lakh bridal clients from cities like Hyderabad, Tirupathi, Chennai, and Bangalore, Sumangali Jewellers has further expanded its reach to cater to the global market.
In a strategic move to connect with the growing NRI clientele, Sumangali Jewellers now offers video shopping via WhatsApp, captivating customers in the UK and US. Leveraging technology and customer-centric approaches, the store has launched its website and app (https://sumangalipallipat.com ), introducing innovative jewellery schemes and advance booking options. With plans underway to facilitate jewellery purchases for PAN India and international customers, Sumangali Jewellers exemplifies how a small-town jeweller can make a resounding impact on the global stage.
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