PNN
New Delhi [India], October 25: Global Haircare Brand Schwarzkopf Professional, recently recorded the fastest growth in the haircare category in the country as per the Kline Salon Hair Care 2022: India Market Analysis and Opportunities. Earlier at number three, the brand recently surged ahead to secure the second position in the category. The jump in growth comes from a sustained and consistent growth path over five years, leading to the highest 5-year CAGR establishing Schwarzkopf Professional’s leadership among the top brands in the category.
Fastest growing in styling capturing 29% share in the category, Schwarzkopf Professional recorded strong growth, outperforming the other players in the market. Sustained growth translated to gaining +100bps in share value. Recording an overall growth of 65%, Schwarzkopf Professional grew 1.5 times faster than the market, spurred by the premium colour, care segment and cutting-edge innovations in styling and texture. The brand achieved sustained growth in haircare, confirming its strong presence in the country.
Commenting on the figures, Shama Dalal, Head of Marketing, Henkel Consumer Brands India, said “2022 was a remarkable year for us in terms of performance. Our investments in innovation, technology, robust marketing initiatives and commitment to serving our consumers are paying off as we scale our market position. Creating desirable products backed by agility in operations, technology and point of sales, we at Schwarzkopf Professional have a steadfast vision and mission to be a growth leader in the market.”
Commenting on the growth, Srinivasan Subramani, National Sales Manager, Henkel Consumer Brands India said “It gives us immense pride to see Schwarzkopf Professional consistently rank among the top brands in the country. We’ve worked diligently to formulate and deliver top-tier products that cater to the unique needs of our diverse customer base. This recognition is a testament to our unwavering commitment to quality, innovation, and customer satisfaction. We aim to be at the forefront of the market, setting new benchmarks and raising the bar for the industry. With the continued trust and support of our loyal customers, we’re determined to expand our presence even further and make our products more accessible to everyone. We’re not just improving haircare; we’re transforming it. We will continue to innovate, push boundaries, and set new standards in the industry”
Since its inception as a family business by Hans Schwarzkopf in 1898, Schwarzkopf Professional holds a worldwide leading position in Beauty Care. With the customer at the center of its business model, Schwarzkopf Professional innovates, inspires, educates, connects, and supports the hairdresser, adding real value to their salon business. From cutting-edge products, such as BC Bonacure, IGORA, OSiS+, and breakthrough integrated Bonding Technology, bi-annual Essential Looks trend collections, tailored salon support programs, and progressive hairdresser training from ASK Education, Schwarzkopf Professional is continuously Reinventing hair in partnership with the community Together. A passion for hair.
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