ATK
New Delhi [India], August 5: Nelco (India) Pvt. Ltd., a premier manufacturer of competition sporting goods based in the sports city of Meerut, signed an agreement with the Asian Weightlifting Federation (AWB) to promote the sport of Weightlifting in Asia. The agreement was inked at the ongoing Asian Weightlifting Championships at Gautam Buddha University Indoor Stadium. 262 competitors from 20 Asian Nations are participating at the Event being held from July 28 to August 5 at Delhi-NCR, India.
The large commercial sponsorship deal of USD 200,000 will also include equipment sponsorship to support athletes through a plan to work together to promote Weightlifting in Asia.
Mohammed bin Ahmed Al-Harbi, Secretary-General of the Asian Weightlifting Federation, extended a warm welcome to this new partnership with Nelco. He expressed a sense of optimism about this collaboration with one of the world’s premier sports equipment brands, viewing it as a catalyst for unlocking new opportunities and forging further partnerships that will fortify the sport of weightlifting in Asia.
Echoing these sentiments, Varun Anand, Director – Works & Product Development at Nelco, articulated his pride in this partnership with the Asian Weightlifting Federation, a global powerhouse in the world of weightlifting.
Amber Anand, Director – Business Development & Promotion at Nelco, mentioned that the new alliance is in tandem with Nelco’s broader ambitions of fostering sports participation on a global scale, and he is confident that it will significantly propel them towards achieving this objective.
The deal was signed by Amber Anand of Nelco (India) Pvt. Ltd. and Muhammed Alharbi (Secretary General) of Asian Weightlifting Federation. Muhammed Jalood (President – International Weightlifting Federation), Muhammad Yousef Al Mana (President – AWF), Sahdev Yadav (President – IWLF), Varun Anand (Director – Works & Development @ Nelco) were present at the signing ceremony.
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