The ad by Lilly India is opening the door to a weight loss conversation. It features links to research papers from the World Health Organisation and Columbia University.
While the drugs have become spectacularly popular, their high prices, along with spotty insurance coverage, have left them out of reach for many. Pills, which will be cheaper, might change that.
The panel discussing Ambrish Mithal and Shivam Vij’s book on obesity and weight loss drugs included Minister of State Jitendra Singh, actor Sharmila Tagore, and HT Media chairperson Shobhana Bhartia.
India's anti-obesity drug market is valued at Rs 3,000-3,500 crore and is projected to grow nearly eightfold to Rs 25,000 crore by 2030, as per estimates.
Desperation for ‘weight-loss’ drug that’s used to treat type-2 diabetes is real. Break-ins at pharmacies have also been reported in Michigan, US, and Santiago de Copostela, Spain.
Advice comes at a time when India accounts for a 5th of global generic drug supply & 40% of generics used in US. However, this strength in finished formulations relies on imported ingredients.
It’s easy to understand why the government can’t speak the hard truth. When this war ends, as all wars do, India’s interests will lie with both the winner and the loser.
Classic case of dodging the accountability. If obesity is a disease out of your control, are all Indian men roaming around with their huge bellies are sick too? Should the men be extended the same support that this campaign is trying to extend to women?
Doctor here. These are ads for weight loss drugs. Don’t fool the public into buying into “conversations about obesity”. Shame on you
Classic case of dodging the accountability. If obesity is a disease out of your control, are all Indian men roaming around with their huge bellies are sick too? Should the men be extended the same support that this campaign is trying to extend to women?