While DD newsreaders Shammi Narang and Rini Simon Khanna set the standard in Delhi Metro, voice artists in other cities are connecting with commuters in Tamil, Marathi, and Gujarati.
Voice artists have single-handedly created the Ka-ching phenomenon of pan-Indian south-north crossover cinema. They remain faceless, don’t receive stardom, and are poorly paid.
A poor Muslim man from Kurnool, selling khoya buns during the Medaram Jatara in Telangana, was harassed by some YouTubers and surrounded by a mob over allegations of 'food jihad'.
This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.
COMMENTS