TV channel prices remain the same whether you are watching the IPL or its highlights three months later. Broadcasters cannot monetise on ‘perceived value’.
Contrary to naysayers, the RSS practices what it preaches. It is closer to the Gandhian teaching of improving the individual morally and spiritually to change the external environment.
This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.
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