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Saturday, April 11, 2026
TopicTata salt

Topic: Tata salt

How a salt brand named after a British explorer took on the ‘desh ka namak’

Himani Chandna -
Tata Salt promoted itself as the ‘iodised salt’, but Captain Cook raced ahead by positioning itself as the ‘free flowing, iodised salt’.

On Camera

YourTurn

Opinion

NJ 9842 launched the Siachen conflict. Where is it actually located?

Amit Krishankant Paul -
Since the region beyond NJ 9842 did not have any military presence and had not seen any action neither side contemplated that it would become a bone of contention in the future.

Gen Z and the art of the side quest—why purposelessness is the ultimate flex

How do employees air out their appraisal frustrations? Through reels on Instagram

Economy

India bond yields rise as RBI moves to drain liquidity, lift overnight rates

Bloomberg News -
New Delhi: India’s sovereign bond yields rose after the central bank announced its first step this year to drain cash from the banking system,...

Defence

Army promotes Col Purohit, acquitted in 2008 Malegaon blast case, to Brigadier; to not retire yet

Snehesh Alex Philip -
This means he will serve Indian Army for a minimum of another 2 years as Brigadier, unless he picks up the next rank of Major General.

National Interest

The world’s in a flux. India must reform, consolidate & build a strong economy

Shekhar Gupta -
We now live in a world order that will keep shifting. India must use this window. This also means we remain disciplined enough not to be knee-jerked into reacting to what Pakistan sees as its moment in the sun.

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