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Wednesday, February 4, 2026
TopicSticky Brands

Topic: Sticky Brands

Naulakha Soap survived 1947 Partition and modern-day competition. It still sells

Ladha Mal Jain was barely 14 years old when he started the business of manufacturing a washing soap named Naulakha in pre-Partition Lahore.

Kashmir militancy to Sharmila Tagore as brand face—Ahujasons’ road to India’s winter fashion

The beginnings of Ahujasons were spartan. Originally in Karol Bagh, the Ahuja family made shawls a fashion statement in India.

Khan Market and Anand General Store a contradiction. One is glitzy, the other basic, everyday

If one were to scrap the glossy surface of Khan Market, one would only see a multitude of very simple people — owners of the Allied Toy Store, Faqir Chand bookstore.

Rose, sandalwood, petrichor—Gulabsingh Johrimal that captured Mughals with ‘Indian’ scents

Tucked in the heart of Old Delhi’s Chandni Chowk, the shop is still full of rare treasured aromas and scents. It had scores of noblemen as its customers.

Spread of railways, WWII demands—How USHA sewing machine came to dominate Indian markets

USHA sewing machine was considered an ultimate enabler for women of the 1950s and one of the most popular parts of wedding trousseau.

A Swiss couple set it up, British flocked to it, Wenger’s was heart of Delhi glamour

Pineapple pastry, cream roll—Wenger's became a passion project for one Indian family, the Tandons.

Prithviraj Kapoor to Kiara Advani—Delhi’s Delite Cinema remains a Bollywood favourite

While many other single screen theatres have packed up due to new market pressures, Delite Cinema continues to draw crowds from old Delhi.

Bombay Parsi shop to illegal Delhi seller—Keventers gave India new appetite for dairy

The brand remained alive because one of the distributors based in Delhi's Connaught Place continued to sell his own milkshakes while illegally using Keventers’ branding.

From Bahadur Shah Zafar to the Nizam of Hyderabad, a jewellery brand for the royals

While most jewellers today miss no opportunity to be visible on offline and online media, for a ‘khandani’ jeweller like SRHR, discretion remains a motto.

1948 war to Kennedy visit, Delhi’s Mahatta & Co is still capturing Indian history in photos

From Gandhi's prayer meets to Dalai Lama's flight to India—The Mahatta family has been at the ringside of India's headline events for almost a century.

On Camera

Why Rahul Gandhi wasn’t allowed to read an excerpt from General Naravane’s memoir

General MM Naravane’s memoir—Four Stars of Destiny—reveals that he was left hanging by political leadership for more than two hours as Chinese tanks drove towards Indian positions.

Trade deal with US likely to lift Rupee & stocks, say investors

New Delhi: India’s agreement with the US to buy $500 billion-worth of goods over five years includes an existing pipeline of projects, as well...

Adani Defence teams up with Italy’s Leonardo to tap India’s mega helicopter market

The partnership will focus on targeting the Indian Armed Forces' requirements, particularly for Leonardo's AW169M and AW109 TrekkerM helicopters.

Swiss report should now close Op Sindoor debate. Knowing when to stop the fight is key too

The key to fighting a war successfully, or even launching it, is a clear objective. That’s an entirely political call. It isn’t emotional or purely military.