Bengal’s 700 single-screen halls have dwindled to 130 but south Kolkata’s Priya Cinema is still drawing housefulls. ‘We have marketed and positioned ourselves for decades.’
The Raizada family has been keeping single-screen moviegoing alive in Old Delhi since the Nehru era. Cash registers are still ringing at Delite Cinema.
Amitabh Bachchan and Raj Kapoor to Vicky Kaushal have all waved from the balcony of Rajmandir Cinema. While peers like Minerva and Golcha have shut down, it keeps small-screen culture alive.
This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.
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