This brand partnership marks a major milestone in CELL BELL's journey, supporting its mission to reach new levels of brand recognition and consumer engagement.
In the last 2 years, a slew of Ramayana-inspired films—Adipurush to Singham Again—have reimagined mythological characters as hypermasculine warriors. ‘It’s the preferred image for its politics’.
Bhool Bhulaiyaa 3's trailer has garnered 61 million views on YouTube, while Singham Again has 26 million views. Both feature ensemble casts, and are sequels of existing franchises.
Initial talks held on the possibility of India entering the programme that was started in 2017 between France, Germany and Spain to ensure European sovereignty in defence and security.
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