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Wednesday, November 12, 2025
TopicScooter

Topic: Scooter

Hero MotoCorp’s SS Rajamouli ad shows it wants to change how scooters are advertised

Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.

‘Why should boys have all the fun’—When Hero Honda took a marketing risk on Pleasure

In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.

Bengaluru-based electric scooter startup to invest up to Rs 2,500 crore in new plants

Simple Energy is building an initial facility with the capacity to produce 10 lakh scooters a year. It aims to open a second plant by 2023 and make 1.25 crore scooters annually.

Ola’s new e-scooter factory is women-only, aims to build 10 million two-wheelers by 2022

The e-mobility business is expected to make its debut next year with the vision to provide the world 'clean mobility, a carbon-negative footprint, and an inclusive workforce'.

Bajaj Sunny, the lightweight scooter that was young India’s favourite first two-wheeler

For people who couldn't handle heavy scooters or afford expensive bikes, Bajaj Sunny was an obvious choice.

Vijai Super — the scooter that became popular way before Hamara Bajaj

Vijai Super scooters was produced by state-owned Scooters India Ltd, and ruled the market duing the 1970s and 1980s.

Lambretta: The Italian two-wheeler that became a ‘dad scooter’ for the big Indian family

The much-loved Lambretta is scheduled for a comeback in India with its retro-cool look.

India’s battle with the world’s worst smog is caught in a bureaucratic haze

The sheer scale of India’s toxic skies is making progress in the fight to reduce pollution difficult.

On Camera

BBC scandal: Britain’s elite establishment is rapidly sinking

The impact of all this upheaval is unmooring. We search for the BBC to confirm that Britain still exists and find it missing.

India’s factory data may get reality check in MoSPI’s new IIP plan, defunct factories to be dropped

MoSPI proposes to remove closed factories from IIP sample, aiming for truer picture of India’s industrial health in upcoming 2022–23 base series. Plan open to public feedback until 25 November.

‘Let them see’: Putin says new nuclear-powered missiles in the making, in message to Washington

At a ceremony felicitating Russian military engineers, Putin highlights Moscow’s 'parity' in defence technologies for the next century.

Bihar is where politics moves, and everything else stands still

Bihar is blessed with a land more fertile for revolutions than any in India. Why has it fallen so far behind then? Constant obsession with politics is at the root of its destruction.