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Tuesday, October 21, 2025
TopicScooter

Topic: Scooter

Hero MotoCorp’s SS Rajamouli ad shows it wants to change how scooters are advertised

Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.

‘Why should boys have all the fun’—When Hero Honda took a marketing risk on Pleasure

In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.

Bengaluru-based electric scooter startup to invest up to Rs 2,500 crore in new plants

Simple Energy is building an initial facility with the capacity to produce 10 lakh scooters a year. It aims to open a second plant by 2023 and make 1.25 crore scooters annually.

Ola’s new e-scooter factory is women-only, aims to build 10 million two-wheelers by 2022

The e-mobility business is expected to make its debut next year with the vision to provide the world 'clean mobility, a carbon-negative footprint, and an inclusive workforce'.

Bajaj Sunny, the lightweight scooter that was young India’s favourite first two-wheeler

For people who couldn't handle heavy scooters or afford expensive bikes, Bajaj Sunny was an obvious choice.

Vijai Super — the scooter that became popular way before Hamara Bajaj

Vijai Super scooters was produced by state-owned Scooters India Ltd, and ruled the market duing the 1970s and 1980s.

Lambretta: The Italian two-wheeler that became a ‘dad scooter’ for the big Indian family

The much-loved Lambretta is scheduled for a comeback in India with its retro-cool look.

India’s battle with the world’s worst smog is caught in a bureaucratic haze

The sheer scale of India’s toxic skies is making progress in the fight to reduce pollution difficult.

On Camera

Over five decades, 300 films—Asrani outlasted noise of stardom through character acting

He was the bridge connecting the era of legendary actors like Bachchan and Khanna in the 70s, Govinda and Salman Khan in the 90s, and even later, in films like Malamaal Weekly and Dhamaal.

What’s keeping homegrown consulting firms from taking on Big 4? Here’s what ICAI chief has to say

Institute of Chartered Accountants of India president Charanjot Singh Nanda, a stakeholder in govt's plans to promote home-grown consulting firms, speaks on what is holding back domestic firms.

Precise & proven: The Tomahawk, America’s prized missile wanted by Kyiv & feared by Kremlin

After initially showing interest in supplying the long-range missile to Ukraine, Trump appeared hesitant following his meeting with Zelenskyy, a day after his phone call with Putin.

CJI, IPS, IAS & Homebound: A wake-up call 75 years in the making

Education, reservations, govt jobs are meant to bring equality and dignity. That we are a long way from that is evident in the shoe thrown at the CJI and the suicide of Haryana IPS officer. The film Homebound has a lesson too.