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Monday, January 26, 2026
TopicScooter

Topic: Scooter

Hero MotoCorp’s SS Rajamouli ad shows it wants to change how scooters are advertised

Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.

‘Why should boys have all the fun’—When Hero Honda took a marketing risk on Pleasure

In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.

Bengaluru-based electric scooter startup to invest up to Rs 2,500 crore in new plants

Simple Energy is building an initial facility with the capacity to produce 10 lakh scooters a year. It aims to open a second plant by 2023 and make 1.25 crore scooters annually.

Ola’s new e-scooter factory is women-only, aims to build 10 million two-wheelers by 2022

The e-mobility business is expected to make its debut next year with the vision to provide the world 'clean mobility, a carbon-negative footprint, and an inclusive workforce'.

Bajaj Sunny, the lightweight scooter that was young India’s favourite first two-wheeler

For people who couldn't handle heavy scooters or afford expensive bikes, Bajaj Sunny was an obvious choice.

Vijai Super — the scooter that became popular way before Hamara Bajaj

Vijai Super scooters was produced by state-owned Scooters India Ltd, and ruled the market duing the 1970s and 1980s.

Lambretta: The Italian two-wheeler that became a ‘dad scooter’ for the big Indian family

The much-loved Lambretta is scheduled for a comeback in India with its retro-cool look.

India’s battle with the world’s worst smog is caught in a bureaucratic haze

The sheer scale of India’s toxic skies is making progress in the fight to reduce pollution difficult.

On Camera

Mark Tully made me a journalist. The profession was religion to him: Satish Jacob

The death of Mark Tully means that India has lost a good friend. That's the end of the chapter on journalism, as far as I'm concerned.

India wants Canada’s resources as nations build on truce, British Columbia’s Premier says

Premier David Eby, the leader of the minerals- and gas-rich province of British Columbia, spoke with executives at Tata Steel and Reliance Industries on a trade mission to India.

From action near Myanmar to hand-to-hand combat in Kishtwar, meet this year’s gallantry award winners

Overall, President Droupadi Murmu has approved Gallantry awards to 70 armed forces personnel, including six posthumous, on the eve of 77th Republic Day.

Non-alignment is coming back in a new avatar: Trump-peedit alliance

No nation other than China can negotiate one-on-one with Trump on an equal footing. That’s why the middle powers who so far formed the core of multilateral bodies now feel orphaned.