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Tuesday, December 2, 2025
TopicScooter

Topic: Scooter

Hero MotoCorp’s SS Rajamouli ad shows it wants to change how scooters are advertised

Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.

‘Why should boys have all the fun’—When Hero Honda took a marketing risk on Pleasure

In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.

Bengaluru-based electric scooter startup to invest up to Rs 2,500 crore in new plants

Simple Energy is building an initial facility with the capacity to produce 10 lakh scooters a year. It aims to open a second plant by 2023 and make 1.25 crore scooters annually.

Ola’s new e-scooter factory is women-only, aims to build 10 million two-wheelers by 2022

The e-mobility business is expected to make its debut next year with the vision to provide the world 'clean mobility, a carbon-negative footprint, and an inclusive workforce'.

Bajaj Sunny, the lightweight scooter that was young India’s favourite first two-wheeler

For people who couldn't handle heavy scooters or afford expensive bikes, Bajaj Sunny was an obvious choice.

Vijai Super — the scooter that became popular way before Hamara Bajaj

Vijai Super scooters was produced by state-owned Scooters India Ltd, and ruled the market duing the 1970s and 1980s.

Lambretta: The Italian two-wheeler that became a ‘dad scooter’ for the big Indian family

The much-loved Lambretta is scheduled for a comeback in India with its retro-cool look.

India’s battle with the world’s worst smog is caught in a bureaucratic haze

The sheer scale of India’s toxic skies is making progress in the fight to reduce pollution difficult.

On Camera

RSS is warming up to Yogi Adityanath. CM has many more boxes to tick

It’s not just the Opposition parties Yogi Adityanath has to contend with. His detractors within the BJP are no less formidable.

Modi govt’s PM internship scheme saw high attrition in Year 1. Just 30% joined, 41% quit midway

According to government reply in Lok Sabha, the pilot phase of PMIS is being used to test concepts, strategies and systems before a full-scale implementation of the scheme.

After Op Sindoor, India goes in for more Heron Mk IIs; Israel frontrunner for mega MALE drones deal

Order for 87 MALE drones will be split between 2 Indian firms in 64:36 ratio to ensure there are 2 independent manufacturing lines with at least 60% indigenous components.

Gaali cricket: Bavuma stands tall, India’s Test ego cut to size

The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.