Adidas was producing Yeezy branded sneakers, which cost between $200-$700. They generated about $1.47 billion in annual sales for Adidas, making up a little over 7% of its total revenue.
A poor Muslim man from Kurnool, selling khoya buns during the Medaram Jatara in Telangana, was harassed by some YouTubers and surrounded by a mob over allegations of 'food jihad'.
This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.
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