Adidas was producing Yeezy branded sneakers, which cost between $200-$700. They generated about $1.47 billion in annual sales for Adidas, making up a little over 7% of its total revenue.
From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.
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