scorecardresearch
Wednesday, July 23, 2025
TopicPride Month

Topic: Pride Month

Britannia and Parle’s Pride Month ads fail to move beyond rainbow-washing

Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.

Ikea India ad doesn’t preach about gay rights. It simply invites you to ‘The Closet’

Released on World Pride Day, the Ikea India ad puts the viewers in the same shoes as the queer community. This was the brand’s way of evoking empathy.

5 books to read this summer that explore LGBTQ teen and young adult life

From Café Con Lychee to Aristotle and Dante Discover the Secrets of the Universe, here is a list of some of the best reads for summer 2023.

It’s Pride Month and on Netflix, Hotstar, LGBTQ stories are growing. Here’s a checkout list

From Pose to Queer Eye to Ajeeb Daastaans — here's how LGBTQ community can Feel Good in Pride Month 2021.

On Camera

Bihar mimics 19th-century American South. Citizenship is now weaponised to exclude voters

Disenfranchisement by institutional fiat is profoundly undemocratic. The effect of the ECI's new documentary process in Bihar will tilt the scales in favour of the BJP.

India-US set to ink mini trade deal soon, reach understanding on agricultural & dairy products

Mini deal will likely see no cut in 10% baseline tariff on Indian exports announced by Trump on 2 April, it is learnt, but additional 26% tariffs are set to be reduced.

Not just AK-203, India & Russia to jointly manufacture AK-19 and PPK-20 for domestic use and export 

India-Russia JV is also racing to deliver 7,000 more AK-203 assault rifles by 15 Aug. These are currently being made with 50% indigenisation and this will surge to 100% by 31 December.

Strategic partner one day, tactical nightmare the next: India’s learning Trumplomacy the hard way

Public, loud, upfront, filled with impropriety and high praise sometimes laced with insults. This is what we call Trumplomacy. But the larger objective is the same: American supremacy.