Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.
Hyundai was never scared of rivals overtaking them last year. But in 2027, the mythical ‘Creta Killer’ may finally emerge. Or it could continue to remain a myth.
IAF is fine with accepting the aircraft with 'must-haves', even if some other steps remain pending, which may take at least another year, it is learnt.
Well, rainbow-washing is all that’s needed.