In the 2015 episode of Walk The Talk, cricketer, tea-taster, singer, advertising big boss Piyush Pandey talks of what makes an ad sticky—like Fevicol ka jod.
Piyush was about celebration—of life, of people, of stories. He believed that what we create can shape popular culture, can make people feel proud of who they are.
Pandey’s 1994 ad for Cadbury was a zeitgeist in itself, helping Cadbury transition from a product made for kids to a staple for the young, romantic, and carefree adult.
He coined ‘Ab Ki Baar Modi Sarkaar,’ a catchy slogan in 2013, which helped the then Gujarat Chief Minister mount a memorable campaign for the Indian parliament.
Pandey began his journey at Ogilvy & Mather India in 1982 as a trainee account executive, later moving to creative side. He is credited with transforming the face of Indian advertising.
Is there a place for a counter-bureaucracy, or a separate and competing bureaucracy to counterbalance the force of the executive’s bureaucracy, asked author MH Mody in 1980.
With bad loans shrinking & capital buffers stronger, urban co-op banks’ new umbrella body NUCFDC is now prioritising rollout of digital transformation.
If deal goes through, Greece will be 2nd foreign country to procure vehicle. Morocco was first; TATA Group has set up manufacturing unit there with minimum 30 percent indigenous content.
Many of you might think I got something so wrong in National Interest pieces written this year. I might disagree! But some deserve a Mea Culpa. I’d deal with the most recent this week.
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