In the 2015 episode of Walk The Talk, cricketer, tea-taster, singer, advertising big boss Piyush Pandey talks of what makes an ad sticky—like Fevicol ka jod.
Piyush was about celebration—of life, of people, of stories. He believed that what we create can shape popular culture, can make people feel proud of who they are.
Pandey’s 1994 ad for Cadbury was a zeitgeist in itself, helping Cadbury transition from a product made for kids to a staple for the young, romantic, and carefree adult.
Pandey began his journey at Ogilvy & Mather India in 1982 as a trainee account executive, later moving to creative side. He is credited with transforming the face of Indian advertising.
In the last couple of decades, there have been many debates about the role of advertising and the ethics in advertising. Does advertising manipulate...
Indian govt officials last month skipped Turkish National Day celebrations in Delhi, in a message to Ankara following its support for Islamabad, particularly during Operation Sindoor.
Bihar is blessed with a land more fertile for revolutions than any in India. Why has it fallen so far behind then? Constant obsession with politics is at the root of its destruction.
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