In the 2015 episode of Walk The Talk, cricketer, tea-taster, singer, advertising big boss Piyush Pandey talks of what makes an ad sticky—like Fevicol ka jod.
Piyush was about celebration—of life, of people, of stories. He believed that what we create can shape popular culture, can make people feel proud of who they are.
Pandey’s 1994 ad for Cadbury was a zeitgeist in itself, helping Cadbury transition from a product made for kids to a staple for the young, romantic, and carefree adult.
Pandey began his journey at Ogilvy & Mather India in 1982 as a trainee account executive, later moving to creative side. He is credited with transforming the face of Indian advertising.
In the last couple of decades, there have been many debates about the role of advertising and the ethics in advertising. Does advertising manipulate...
Across the varied reading of the NSS in Chinese media, one thread recurs: The more Trump leans toward isolationism, the more volatile the global order is likely to become.
Clean energy is “no longer the sideshow, it is the show”, BVR Subrahmanyam told the Odisha summit, warning India to lead the global shift or risk others’ tech dominance.
Dubai airshow crash & pilot death have rekindled concerns over pilot safety, and need for smarter automated systems that can step in when G-forces, temporary loss of consciousness hit the pilot.
None of Pakistan’s PMs has lasted 5 years. That the current PM has given Asim Munir 5 years shows that of all military dictatorships history has seen, Pakistan’s is most creative.
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