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Friday, August 1, 2025
Politics
Governance
Diplomacy
Education
Economy
MacroSutra
Defence
India
Ground Reports
Opinion
50-Word Edit
National Interest
Campus Voice
Security Code
Events
Off The Cuff
Democracy Wall
Video
ThePrint On Camera
More
Features
Around Town
Books
PastForward
PoV
Health
HoaXposed
ICYMI
In Pictures
Judiciary
Last Laughs
Sci-Tech
Science
Tech
ThePrint Essential
YourTurn
Search
Topic
OK Soap
Topic:
OK Soap
India’s first ‘big’ bathing soap failed because it was OK
Mahua Venkatesh
-
March 3, 2019
The ads for Tata's OK soap were hugely popular, but its name and branding let it down.
On Camera
YourTurn
Guidelines for YourTurn submissions
Opinion
Trump tariff forces India to shed illusion. Stop conflating status with power
Swasti Rao
-
August 1, 2025
India’s future lies in pragmatism. Protectionism must be phased out gradually, not in disruptive shocks.
Free UPI was a revolution. Now costs are piling up, quality is slipping
August 1, 2025
Linking trade and geopolitics will hurt US more than India
August 1, 2025
Economy
Trump’s new trade tariff will have an impact not just on India but also South Asia. Here’s how
Debdutta Chakraborty
-
August 1, 2025
India's $86.5 bn in exports to US could be significantly impacted but it is expected to remain a preferred country for manufacturing.
Defence
India to get last of Spain-built C-295 next month, focus now on 1st India-made aircraft
Snehesh Alex Philip
-
July 30, 2025
New Delhi: The last of the C-295 transport aircraft that is replacing the ageing Avro fleet of the Indian Air Force (IAF) will be...
National Interest
Modi’s Bharat vs Indira’s India: 11-yr report card of politics, diplomacy, economy, nationalism
Shekhar Gupta
-
July 26, 2025
As Narendra Modi becomes India’s second-longest consecutively serving Prime Minister, we look at how he compares with Indira Gandhi across four key dimensions.
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