Marketing WeWork’s office spaces could have been a boring task. But Fundamental, the creative agency behind the ads, managed to build a relatable campaign.
The open office, with its flexible space, has resisted all attempts to kill it, and its adaptability is why it is well-suited to this moment of change.
Nick Jonas is not trying to modernise the mangalsutra, but his gesture shows that choices can be equal. If commitment must be flaunted, it need not be gendered.
Bengaluru-based SSS Defence has made public its bid for a major foreign military contract, targeting UK’s ambitious SA80 successor programme with its home-tested weapons.
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