scorecardresearch
Monday, August 25, 2025
TopicMillennials

Topic: Millennials

YouTube India is using Komolika, Prerna & Ganji Chudail to target millennials & Gen Z

Previously, YouTube collaborated with actor Anup Soni on a spoof of his ‘Crime Patrol’ series. Like the Prerna-Komolika ad, this one was also a hit.

The Tribe shows Gen Z just can’t do drama like millennials

Looking pretty and posting curated selfies is great for social media, not reality TV. Add actual spice, or learn from millennials—they put the D in drama.

Gadar, Roja, Dil Se, Lakshya—Indian millennials’ memory of Kashmir was shaped by movies

In ‘Indian Millennials’, AM Gautam explores the attitudes and lifestyle choices that define their views on politics, gender and sexuality, work, caste, class and more.

Why young Indians are moonlighting—they need two jobs in this economy

Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.

Gen Z freshers won’t slog 18 hours a day to show we love our work. CEOs need to get it

Bombay Shaving Company CEO Shantanu Deshpande's generation are perhaps bothered that Gen Z want a peaceful life at home. If this is 'rona-dhona', then so be it.

Why millennials are relating hard to Netflix India’s ‘Eternally Confused & Eager for Love’

Finally, an Indian OTT show that shows self-sabotage and self-doubt in all its messy details.

All workplaces and managers are faced with one problem today — what to do with millennials?

Workplaces want to know how to get millennials to work and not quit. At Indian School of Business, we surveyed thousands of managers to understand the problem.

‘Dear sir’, ‘let’s circle back’, ‘gentle reminder’ — It’s time for old email language to retire

Millennials and Gen Z are changing how emails are written and when they are sent. No one wants ‘inbox stress’ and less is more.

Google to McKinsey — The story of how ‘employee activism’ rose

In ‘Brand Activism’ Christian Sarkar and Philip Kotler write that if talent is rebelling, companies need to listen and establish a response protocol.

The real reason millennials & Gen-Z don’t want to become bankers

Banks should think about the types of candidates they’re trying to recruit. In post-pandemic era, keeping young employees will be about something more existential than money & perks.

On Camera

Amit Shah looks sure of ruling till 2049 but Team Modi is losing steam and imagination

From Constitutional amendment bill to unseat CMs and ministers to its stand on governors' powers, the BJP is acting like a party destined to rule for ever

New insolvency frameworks to shorter timelines, how 2025 amendment bill proposes to transform IBC

New bill aims to fix key issues with IBC 2016, including delays & patchy implementation, and protect creditors, with window for genuine promoters to retain control of their companies.

Army ramps up two-front readiness, 5 Bhairav Commando units ready for frontline deployment

Three battalions are being deployed along northern frontier with China and Pakistan, one in the northeast and another on western front, ThePrint has learnt.

That Oval Office picture for ages deserves closer Indian reading, with a geopolitical lens

Putin sees this as a victory. Europeans have decided to deal with Trump on his terms for the sake of the larger Western alliance. We look at the lessons for us in India.