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Thursday, February 19, 2026
TopicMillennials

Topic: Millennials

YouTube India is using Komolika, Prerna & Ganji Chudail to target millennials & Gen Z

Previously, YouTube collaborated with actor Anup Soni on a spoof of his ‘Crime Patrol’ series. Like the Prerna-Komolika ad, this one was also a hit.

The Tribe shows Gen Z just can’t do drama like millennials

Looking pretty and posting curated selfies is great for social media, not reality TV. Add actual spice, or learn from millennials—they put the D in drama.

Gadar, Roja, Dil Se, Lakshya—Indian millennials’ memory of Kashmir was shaped by movies

In ‘Indian Millennials’, AM Gautam explores the attitudes and lifestyle choices that define their views on politics, gender and sexuality, work, caste, class and more.

Why young Indians are moonlighting—they need two jobs in this economy

Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.

Gen Z freshers won’t slog 18 hours a day to show we love our work. CEOs need to get it

Bombay Shaving Company CEO Shantanu Deshpande's generation are perhaps bothered that Gen Z want a peaceful life at home. If this is 'rona-dhona', then so be it.

Why millennials are relating hard to Netflix India’s ‘Eternally Confused & Eager for Love’

Finally, an Indian OTT show that shows self-sabotage and self-doubt in all its messy details.

All workplaces and managers are faced with one problem today — what to do with millennials?

Workplaces want to know how to get millennials to work and not quit. At Indian School of Business, we surveyed thousands of managers to understand the problem.

‘Dear sir’, ‘let’s circle back’, ‘gentle reminder’ — It’s time for old email language to retire

Millennials and Gen Z are changing how emails are written and when they are sent. No one wants ‘inbox stress’ and less is more.

Google to McKinsey — The story of how ‘employee activism’ rose

In ‘Brand Activism’ Christian Sarkar and Philip Kotler write that if talent is rebelling, companies need to listen and establish a response protocol.

The real reason millennials & Gen-Z don’t want to become bankers

Banks should think about the types of candidates they’re trying to recruit. In post-pandemic era, keeping young employees will be about something more existential than money & perks.

On Camera

Asim Munir can’t be seen serving Israel. Trump’s Board of Peace puts Pakistan in tough spot

Islamabad is caught between the devil and the deep blue sea —it can't say no to Trump’s plan to use Pakistani troops in the stabilisation force but it can't agree to commit either.

In the West, there’s anxiety. In India, optimism—Rishi Sunak says India poised to be leader in AI

On Wednesday, the former UK Prime Minister Rishi Sunak was speaking in New Delhi at a Carnegie & Observer Research Foundation event on AI.

US military commander, envoy Sergio Gor visit Indian Army Western Command, Bengaluru next

At the Western Army Command, the American delegation was briefed on the capabilities of the formation, past operations and the path ahead.

The new Great Game—Trump’s playing for time, China for leverage & India for wiggle room

This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.