Over the years, Complan has employed several advertising tactics to draw consumers including claiming that it is healthier than milk and that it increases children's heights.
All the growth in the dairy market these days has been in products other than milk, though the amount of milk being drawn from cows is still rising in the industry.
Developed in 1973, Nutramul was Amul's entry into the chocolate-based beverage market, and its tag line of 'Every cup builds you up' showed its focus on strength.
Stakeholders ask Modi govt to import milk & milk products to create buffer stock. This would make India a net importer for the first time since 2011-12.
When children wanted soft drinks & adults thought they didn't need milk, 'Doodh Doodh Doodh Doodh' jingle reminded them milk was still important, & fun.
Rates of 1-litre milk packets to come down to discourage purchase of multiple plastic packs. Govt also plans to incentivise return of pouches to suppliers, & recycle them.
Crowded cities are rich because there is greater division of labour. The extent of the division of labour depends on the size of the market, wrote Sauvik Chakraverti in 2002.
With 20.2 percent of its total loans in default by the end of last year, Bangladesh had the weakest banking system in Asia. Despite reforms, it will take time to recover.
Bihar is blessed with a land more fertile for revolutions than any in India. Why has it fallen so far behind then? Constant obsession with politics is at the root of its destruction.
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