Over the years, Complan has employed several advertising tactics to draw consumers including claiming that it is healthier than milk and that it increases children's heights.
All the growth in the dairy market these days has been in products other than milk, though the amount of milk being drawn from cows is still rising in the industry.
Developed in 1973, Nutramul was Amul's entry into the chocolate-based beverage market, and its tag line of 'Every cup builds you up' showed its focus on strength.
Stakeholders ask Modi govt to import milk & milk products to create buffer stock. This would make India a net importer for the first time since 2011-12.
When children wanted soft drinks & adults thought they didn't need milk, 'Doodh Doodh Doodh Doodh' jingle reminded them milk was still important, & fun.
Rates of 1-litre milk packets to come down to discourage purchase of multiple plastic packs. Govt also plans to incentivise return of pouches to suppliers, & recycle them.
Countering insurgency needs the Pakistan Army to demonstrate a political will that ties leaders at the centre with those in the borderlands. But it may not have the imagination.
Centre for Science and Environment in new report makes case for rationalising GST on waste material, saying most informal operators can’t afford high tax & it also hinders recycling.
21st edition of annual joint military exercise will be held from 1 to 16 September, aimed at sharing military tech, operational best practices & disaster relief coordination methods.
Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.
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