Over the years, Complan has employed several advertising tactics to draw consumers including claiming that it is healthier than milk and that it increases children's heights.
All the growth in the dairy market these days has been in products other than milk, though the amount of milk being drawn from cows is still rising in the industry.
Developed in 1973, Nutramul was Amul's entry into the chocolate-based beverage market, and its tag line of 'Every cup builds you up' showed its focus on strength.
Stakeholders ask Modi govt to import milk & milk products to create buffer stock. This would make India a net importer for the first time since 2011-12.
When children wanted soft drinks & adults thought they didn't need milk, 'Doodh Doodh Doodh Doodh' jingle reminded them milk was still important, & fun.
Rates of 1-litre milk packets to come down to discourage purchase of multiple plastic packs. Govt also plans to incentivise return of pouches to suppliers, & recycle them.
The immediate benefit of Single Tax would be to reduce the sale prices of land to nominal ones. Landowners would no longer find it profitable to keep idle lands, wrote DM Kulkarni in 1960.
It is argued that India-Israel ties are moving from buyer–seller dynamic to one focused on joint development & manufacturing partnership, a shift 'more durable' than traditional arms sales.
If Pathaan gave both conservatives and liberals room to hide, Dhurandhar extends no such courtesy. Aditya Dhar ripped open that tent of hypocrisy and turned the knife.
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